JUL 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 43 of 71

42 @dayspamagazine • July 2019 MARKETING SAVVY WHEN FACEBOOK, TWITTER AND PINTEREST burst onto the social media scene, savvy spas quickly understood the value of these platforms as marketing tools and jumped aboard. Then, Instagram (IG) joined the fray and changed the game again. According to recent data from social media management platform Hootsuite, one billion people use IG every month, 71 percent of U.S. businesses use it, more than 200 million people visit at least one business profi le daily, and 75 percent of them take action after looking at a brand's post. Another IG survey reports that 60 percent of users discover new products through the platform. If you haven't yet created an account—or even if you have—it's crucial that you properly plan and manage your posts. CONTENT IS KING First things fi rst: What are you going to post? Mary Zavell, junior designer at marketing and branding strategy company No Limit Agency advocates for variety. Use testimonials to showcase the experience that your spa offers (and to add third-party credibility), as well as inspirational quotes and details about special deals, services or products. "Try to alternate between engagement-centric content and promotions—this helps strike a balance between keeping customers interested and ensuring that they stay up to date on your latest offers," she explains. Engagement-centric posts can be anything that prompts someone to like, comment or tag a friend— for instance, Jess LaBarbera, who runs the IG account © GETTY IMAGES Organize Your Instagram Build your brand and attract more business with cohesive social media content. by Phyllis Hanlon

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