JUL 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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44 @dayspamagazine • July 2019 "To create a unifi ed aesthetic, many businesses post content in a specifi c order of three, six or nine images that complement one another," says Zavell. "It helps create a consistent appearance and generates visual interest when a new user visits the profi le." This is where social media management tools, image editors and design apps can be hugely benefi cial. To create a cohesive look, LaBarbera uses photo editing mobile app VSCO. "I apply a preset fi lter to all of our images before I post so our grid looks beautiful," she explains. "It makes everything whiter and brighter for a luxurious, relaxing feel." She also sticks with square images or those with a slightly larger height. "They take up more room and stand out more to our followers," she notes. For stories, LaBarbera relies on the drag-and-drop graphic design tool Canva, which offers stock imagery, photo fi lters, icons, fonts and more. "I try to create stories that complement our posts so that there's a lot of content about a specifi c product or service on any given day," she says. For instance, she might share an image of a client receiving a facial, along with a story that highlights the benefi ts of that particular treatment. "I always end the story with a call to action—in this example it would be to book that facial and experience it for yourself," says LaBarbera. According to Zavell, Sprout Social tops the list when it comes to organizing images. "It lets you schedule the content and the fi rst comment for the post," she says. "It also offers reporting so that you can effectively see what content is performing best." LaBarbera likes Planoly, too, as it allows her to schedule posts and add links to every image, so that shopping for the spa's products is easy. "Planoly has a great analytics tool built into the platform," she MARKETING SAVVY CANVA

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