JUL 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 46 of 71 • July 2019 45 adds. This is similar to IG's analytics, but with the added benefi t of showing how many times people are clicking on a company's link in bio. It lets her track posts and zero in on which ones are really grabbing her audience's attention. HASHTAG HEAVY Finally, hashtags are a crucial part of any post. Social media management platform Social Report fi nds that using them increases views by more than 12 percent. But remember: Hashtags must enhance your feed with a clear, consistent message that drives more traffi c your way, rather than overwhelm your audience with unnecessary information. Denise Dubois, owner of Complexions Spa for Beauty and Wellness in Albany and Saratoga Springs, New York, uses 10 to 15 hashtags per post that are specifi c to her business, and always includes #complexionsspa, #spa, #albanyny and #saratogasprings. "These core hashtags let clients easily see any post about my business, in addition to helping people in the area fi nd me," she explains. This is where management tools can come in handy once again. "Planoly allows you to store hashtag groupings, which saves a ton of time," notes Dubois. From there, call out information based on the image itself. "I use hashtags for the products being used (#naturopathica, #wella), the type of service being done (#dermaplaning, #balayage) or popular industry-specifi c hashtags, like #estheticianlife," says Dubois. To avoid sloppy-looking copy, Dubois also suggests separating photo captions from hashtags with periods and spacing, or putting the hashtags in the comments section below the post. "This is more visually appealing and less distracting to the eye," she says. At the end of the day (and the end of the post), IG is all about visual appeal—right down to the very last detail. u PLANOLY Elina Organics products are handmade by Elina and her team using the purest organic ingredients. Every product is bio-energized, seasonally adjusted, and provides deep delivery for immediate results. 269.384.2170 | CBD Lip Lines Eraser Designed to address challenging wrinkles around the lips. Cannabinoid extract (CBD) encapsulated into OLSRVRPHVPDGHIURPRUJDQLFVXQŴRZHUVŋFRPELQHG with anti-aging botanicals and natural SHSWLGHVŋGHOLYHUUHDOYLVLEOHUHVXOWVIURPWKHƓUVW application. It infuses deeply hydrating, nourishing, and healing nutrients over your lips and surrounding area. Elina Fedotova is the Founder and Chief Formulator for Elina Organics, President of the Association of Holistic Skin Care Practitioners, and an award winning esthetician.

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