JUL 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 57 of 71

IN THE NEWS CLOCKWISE FROM TOP: COURTESY CYNOSURE; COURTESY CND; COURTESY ISBN 56 @dayspamagazine • July 2019 LASER FOCUS Brooke Shields has been named a national spokesperson for Cynosure's SculpSure body contouring laser treatment. As the face of the company's "Be strong. Be sexy. Be confi dent." campaign, the actress-model's goal is to inspire consumers to live confi dently in a body that refl ects their hard work and commitment to a healthy lifestyle. "Growing up under scrutiny, I often struggled with body confi dence," says Shields. "Through the years, I've worked really hard to maintain a healthy lifestyle, but there's always a few stubborn areas that I can never quite change. Like ever yone else, I want to feel and look my best." Shields will educate consumers about SculpSure through a campaign that includes digital adver tising, social media, videos and in-offi ce patient collateral. PAYBACK TIME The International SalonSpa Business Network (ISBN) has announced that it will allow members to offer a debt payback program as an additional employee benefi t, with the aim of reinforcing participating salons and spas as top destinations for beauty graduates. "We are in the middle of a crisis—a crisis in attracting new talent, but also debt crisis. Our members represent the majority of the entry level positions for new graduates, and we believe as an association we should cultivate and support them as they get started," says ISBN president Scott Missad. The payback program is designed to allow spas and salons to promote the debt support system under their own brands, ensuring that they can personalize it to suit their business models and set their own conditions, bonuses and milestones. ISBN will cover costs via industry fundraising in an effort to save members the hassle and cost of administration. "Now our members can offer greater benefi ts that will help attract and retain the best talent, and students will know there are employers out there offering both fi nancial security and a rewarding career," says Missad. Nailed It! Innovative nail brand CND recently partnered with designer Libertine for the label's Autumn-Winter 2019 runway show in Los Angeles. The nail looks were created using multiple points of inspiration, including antique botanicals, 17th century Flemish paintings and enclosed plant terrariums. Designs featured moss falling from the underside of nails hand-painted to look like decoupage art; a green stream of watercolor swirls in a psychedelic pattern; and gilded globes atop metallic gold lacquer.

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