AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 11 of 91

10 @dayspamagazine • August 2019 I'VE JUST RETURNED FROM IECSC, where industry professionals, brands, educators and consumers gathered at the Las Vegas Convention Center to experience the latest in skin, hair and nails. On the spa side, exhibitors ran the gamut from high-tech devices and skincare demos to CBD infusions and massage tools—it's safe to say there was something for everyone! As I walked the fl oor, I couldn't help but think that as people continue to visit spas in record numbers, for both beauty and wellness, it's more crucial than ever that you stand out to those guests—and keep them coming back. In fact, the Harvard Business Review recently reported that increasing client retention by even 5 percent can improve profi ts by 25 to 95 percent. Perhaps one of the best ways to set your spa apart is to highlight your expertise, establishing yourself as someone guests can trust and seek out for advice. With that in mind, we've compiled this issue chock full of tips and techniques that will boost your credibility. Turn to page 68 for "A Private Affair," about how you can develop your own private label brand and why it makes such smart business sense. Then check out "Touch Alternatives" on page 72 to learn all about trending, unique massage modalities that will enhance your menu. Finally, ensure your spa is on the cutting edge with this month's Marketing Savvy (page 54), which details the fi ner points of selling CBD services and products; and Management Workshop (page 64), featuring easy, affordable strategies for revamping spa decor to further attract and retain visitors. With everything we've packed into this issue of DAYSPA, I have no doubt you'll be even better positioned as an industry expert who clients clamor to visit again and again. FROM THE EDITOR LAURA WALDON EXECUTIVE EDITOR Jasmine experienced the new Temple of Beauty Facial, featuring Odacité products, at Spa Calamigos at Calamigos Ranch in Malibu, CA. TEAM TRAVELS Alexa visited ONE Spa at Shutters on the Beach in Santa Monica, CA, for a Biologique Recherche product launch. I got a sneak peek at the soon-to-be-opened Spa at Palms in Las Vegas, where I received a blissful massage tailored to my astrological sign. Want to be quoted in DAYSPA? Visit quoted-in-dayspa to submit your contact information!

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