AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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40 @dayspamagazine • August 2019 COURTESY DESUAR SPA BUSINESS SAVVY Owner Deisy Suarez likes to think of the spa as a welcoming space for clients and staff members. "Our team is our backbone," she says. "Taking good care of my employees boosts their productivity and confi dence, which results in happy clients." So, DESUAR therapists have fl exible schedules, wear comfortable uniforms, and are provided with healthy snacks and infused water. Plus, they're allowed to exercise their creativity by coming up with their own unique treatment options—Suarez has even named certain services after them. She regularly contributes to her workers' continuing education, often bringing in professionals for advanced training sessions, which she says improves morale and productivity. It should come as no surprise, then, that DESUAR attracts new clients via word of mouth. "And we retain them by delivering on the highest of expectations," she says. "Another key factor is our membership plan; it's very fl exible with a three-month minimum commitment, and easy to sell." The spa actively promotes itself locally as well, with engaging social media, newsletters with specials, pop-up chair massage events, giveaways, and partnerships with a number of hotels and high-end businesses in the area. SIGNATURE SERVICE DESUAR's top treatment is its bespoke Oceanside Afternoon Delight (180 min./$445) with CBD Oil ($20 add-on) and Cannabis Soak (25 min./$65). First, the client enjoys a candlelit dip in a private copper tub fi lled with CBD marine salt, followed by a sea-derived, serum- infused body scrub to slough off dead cells and hydrate the skin. After a wipe down with soft towels, the guest receives a detoxifying Sea Foam wrap formulated with warm seaweed and marine mud, as well as a scalp and face massage. The wrap is removed and the client is further relaxed with a customized CBD massage, which loosens tight muscles and recharges their energy. The experience concludes with a purifying Seascape Renewal Facial that rejuvenates and rebalances the complexion. "It's a total treat—people say that it feels like a mini-vacation in an afternoon!" enthuses Suarez. "Most of our clients are living the city life, and this is like a getaway without the jet lag. Who wouldn't love that feeling?" u SPA SHOWCASE

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