AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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SPA SNAPSHOT 44 @dayspamagazine • August 2019 is unique, so we strive to be fl exible," says Bracewell. Marketing efforts include pursuing press coverage in national, regional and local media, and engaging area bloggers and infl uencers to visually showcase the tranquility of the spa and its key amenities. "We post about specials and events, and feature staff talking about the hot/cold therapy pools. All of that, combined with word of mouth, ensures a steady fl ow of guests," explains Bracewell. Management M.O. Ongoing education is of paramount importance at CIVANA. "We train our staff in house, and some of our service provider trainings offer continuing education units (CEUs)," says Bracewell, who ensures harmony in the workplace by welcoming feedback and staying focused on the Golden Rule. "In order to manage effectively, you must have the right synergy and team assembled, and you can't be afraid to change what isn't working," she notes. "I aim to be the type of manager I would want to work for. Keeping that in mind helps me stay grounded. I come from a service provider background but am also business savvy, so I understand both sides." In-Demand Ser vices Popular at CIVANA is the Down to Earth and Sea Body Detox (120 min./$275), which begins with a gentle full body exfoliation, followed by a layered wrap of either organic seaweed or Arizona mud. After that's removed, the therapist performs a deep muscle relief massage using a shea butter-infused essential oil blend that restores vitality to the skin while soothing mind and body. Guests also love the CIVANA Lifestyle Facial (75 min./$175), a completely customized experience using Naturopathica products that includes detoxifying lymphatic brushing and an aromatherapy and facial massage. Targeted active ingredients such as plant stem cells and peptides all work together to produce a radiant, renewed complexion. The Goods Kypris, Naturopathica and Spa Technologies are implemented in services and available in the retail boutique. The spa also uses Laboratory of Flowers in body treatments and SpaRitual in the salon. u COURTESY CIVANA

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