AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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50 @dayspamagazine • August 2019 BUILDING BLOCKS While stellar services may be your primary focus, retail offerings are also essential. If you're struggling to make those sales—or simply want to take them to the next level—then check out Retail: The Second-Oldest Profession (Waterford & Howell, 2019) by Flora Delaney. A former merchandising executive with more than 25 years of experience, the author shares her top insights in the areas of customer service, merchandising, pricing, marketing, managing, operations and strategy. Packed with heart and humor, it's a guide designed to help you boost revenue while making your retail area a more enjoyable place to work (as well as shop!). fl BOOK NOOK Workplace Wellness To improve massage therapist retention, productivity, ser vice consistency, career longevity and overall wellness, Hyperice has launched the We Care initiative. In conjunction with industr y leaders including Equinox, Hilton, Hyatt, Marriott and Massage Envy, the recover y technology company will spend more than $1 million over the next three years on such effor ts as creating thousands of therapist care wellness rooms throughout the world; offering scholarships focused on health and wellness; and hosting 10 annual therapist appreciation events featuring self-care workshops, leadership training, complimentar y wellness offerings and more. TAKE A PASS Destinations looking to attract more visitors to their spas may be interested in Resor tPass . The app offers day access to guests so they can experience a proper ty's offerings and amenities without having to book an overnight stay. There's no up-front cost to become a par tner and you can set your own pricing, from which the platform takes a small commission. Because 70 percent of users are locals, many wind up becoming loyal repeat visitors. In addition to helping you generate more business, par ticularly on slower days, Resor tPass handles all the customer ser vice, including reser vation inquiries and modifi cations. SOLO FLIGHT Freedom-seeking spa pros are increasingly becoming their own bosses—but running a business comes with a ton of responsibility. That's where apps like Stylie One can save an entrepreneur's sanity. Built specifi cally for independent beauty pros to save time spent on administrative processes, the software solution includes a whole host of tools to help manage bookings, inventor y, marketing, point-of-sale and more.

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