AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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54 @dayspamagazine • August 2019 MARKETING SAVVY CBD IS STEALING THE SHOW throughout the wellness space. Touted for its holistic healing properties, the ingredient—offi cially known as cannabidiol—is being used in everything from face creams and massage oils to oral tinctures. A naturally occurring compound found in cannabis plants, CBD won't get your clients high, but it could take your profi ts to new heights. In fact, according to cannabis industry analysts the Brightfi eld Group, CBD sales are predicted to hit $22 billion by 2022, up from $591 million in 2018. Why the skyrocketing sales? For starters, congress approved the Agricultural Improvement Act (aka the Farm Bill) in December 2018, which removed CBD as a Schedule 1 substance and reclassifi ed it as an "agricultural commodity" as long as it's derived from industrial hemp and contains less than 0.3 percent tetrahydrocannabinol (THC), the psychoactive component of cannabis. CBD products were already legal in 47 states, the exceptions being Idaho, South Dakota and Nebraska, but the new legislation allows all states to decide whether or not to okay the sale of CBD products made from hemp. Increased public awareness about CBD's benefi ts has also sparked demand. "I believe CBD is becoming such a big part of the wellness industry because it can elicit changes within the body that aid healing," says Ciana Hilton-Farmer, owner of The STUDIO Massage in Renton, Washington. Indeed, CBD is believed to work by acting on the body's endocannabinoid system, which plays a role in pain sensation, stress response and infl ammation, with evidence suggesting that it can help ease chronic pain, anxiety and even skin © GETTY IMAGES High Times Essential information about selling CBD ser vices and products to spa-goers. by Allison Young

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