AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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60 @dayspamagazine • August 2019 ONCE UPON A TIME, cosmetic tattooing was a niche beauty service, often relegated to women of a certain age and typically associated with a harsh, unnatural look. But with the introduction of new techniques and the continuing quest for fl awless brows, defi ned eyes and plump pouts, permanent makeup has taken the beauty industry by storm. Among the most in-demand services is microblading, also called eyebrow embroidery, microstroking or feather touch. "Technically, microblading is a form of eyebrow tattooing, but unlike traditional tattooing— which uses a machine—artists apply each hairstroke with a handheld microblade," says Lindsey Ta, founder of Microblading LA Studio & Academy in Los Angeles. "This produces very fi ne lines that resemble real hair." Shading (also known as fi lled, powdered or ombré microshading) is big in the brow category as well. "Shading is done with a machine—a single nanoneedle is gently whipped across the skin to achieve a pixelated, powdered effect," says Ta, who adds that the procedure is increasingly being combined with microblading to yield even more natural-looking arches. Other popular offerings include eyelash enhancements and permanent makeup for lips. "A lash enhancement is like an eyeliner tattoo, except the pigment is deposited at the base of the lashes, right by the waterline, instead of above the lashline," says Lynn La Palermo, master trainer and owner of Occhi' Lash & Brow Studio in Oakbrook Terrace, Illinois. "It makes lashes look denser, because you're fi lling in those little gaps of fl esh." Top trends in permanent pouts include lip contouring, where the artist uses a shade similar to the natural lips to even out asymmetry; and lip blush, which gets the pigment up to four shades darker and helps create a fuller look. "The ideal candidate is somebody with lighter skin because those who have darker skin tones are more prone to hyperpigmentation or hypopigmentation," notes Ta. © GETTY IMAGES PROFIT CENTER Lasting Impressions How to add lucrative permanent makeup services to your menu. by Alexa Joy Sherman

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