Dayspa

AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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PROFIT CENTER 62 @dayspamagazine • August 2019 Of course, providing these services requires a whole new set of skills. The good news? Eyebrow and eyeliner tattooing are not only the most sought- after offerings but the easiest to master, according to the Society of Permanent Cosmetic Professionals (SPCP). Lip procedures are more advanced, and therefore require more extensive training. "This is because the skin on the lips is much thinner and more delicate than that on the face," explains Ta. The SPCP also reports that cosmetologists, electrologists, estheticians, nail techs and massage therapists all tend to have qualifi cations that make them well suited to doing permanent makeup. "These professionals are educated about skin and how the body heals itself, as well as beauty industry etiquette and how to improve a client's look in the most natural way possible," says Ta, herself a nail tech for 15 years. Better still, because the services command a considerable fee, your spa's earnings could increase exponentially. GETTING QUALIFIED Licensing requirements and regulations for cosmetic tattooing vary by region, according to the SPCP. "Check the government website for your state's laws on permanent makeup," advises Genie Schmidt, co-owner of EZ Permanent Makeup in Liberty Lake, Washington. "More and more states now require a license and a specifi c number of training hours, and you may need to attend classes in the state where you'll be working." The SPCP notes that courses typically cover a variety of topics and techniques, including color analysis, color theory, proper handling of equipment and prevention of cross-contamination, as well as practice work and observing procedures prior to performing them under supervision. As you seek out training programs, be sure to fully vet the curriculum and instructors prior to enrolling, and don't rely solely on a certifi cation for one specifi c service. "If you're entering the industry as a microblading artist, you must know the fundamentals of permanent makeup in general," explains Ta. "You can't just learn one technique—it's a cosmetic tattoo, and you have to understand what happens in the skin with the pigment over time." Ta suggests looking for instructors who have at least fi ve years of experience with permanent makeup— and can show you photos demonstrating their skills. Most states also require insurance, and according to La Palermo, coverage over and above your business liability insurance can run between $1,000 and $1,800 a year. "Usually, an inspection from the Department of Public Health is required, and permanent makeup artists must pass a bloodborne pathogens test in most states," adds Sandra Plasencia, Chicago Permanent Makeup Academy CEO and master trainer. Even after you've gone through the required training, you'll want to log plenty of practice hours. "The ideal learning process is to shadow and work under somebody who has experience," says Ta. "That's where you're going to get the most guidance after your training—and then it's your own time on skin that's most valuable." SELLING THE SERVICES Pricing for permanent makeup obviously varies by region, with a lash enhancement or eyeliner procedure ranging from $300 to $1,600 (top liner is usually priced at least twice as much as bottom); microblading and microshading commanding $500 to $2,000; and lip liner or full lip enhancements going for $300 to $1,000. "It's such an investment in c t p c o u f e f i t e a h s fi a t b © GETTY IMAGES Cosmetologists, estheticians, nail techs and massage therapists tend to be well suited to doing permanent makeup.

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