Dayspa

AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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MANAGEMENT WORKSHOP 66 @dayspamagazine • August 2019 SET THE TONE There are plenty of options for adding experience- enhancing elements to your spa spaces. Battery- operated tea candles in a relaxation room will calm clients' minds, while an Instagram wall will encourage spa-goers to share the memory. In fact, Ufl and has worked with multiple spa owners to turn unused wall spaces into photo backdrops—particularly popular in retail and lounge areas. "These spots are where clients tend to take pictures for social media," she notes. "It's also free marketing and advertising." Remember that the tone you set will be part of the customer's takeaway from their experience, so make sure it connects with your brand message. TIDY UP Consider how clean your spa looks to clients, too. "Let us see what the guest sees. Is it clutter-free or dusty in corners, shelves and cabinets? How organized are the storage areas? Guests will peek," says Collier, who recommends that spa workers role play the guest experience, from arrival to departure, including the treatment table. "Furthermore, too many reception desks are used as an offi ce, with stacks of paper and projects strewn about. This reminds clients of their to-do lists, so make use of drawers and concealed storage instead." Practice "facility self-care" by deep cleaning the spa with your staff. "This is excellent team building, cross training and intentional feng shui for everyone's workspace," says Collier. She even recommends relocating items that have occupied the same space for a long time, in addition to dusting, decluttering and ditching testers and other items that have run their course. "The spa interior is the soul expression of the spa," says Collier. "It gives insight into the mind of the business. As for loyalty and sales, clients will return to a place where they had a positive experience—and tell their friends." u TOP: COURTESY YOUTHBAR/JOHN KEON; COURTESY BEAUTY CULT/INDUSTRIALISM FILMS The tone you set will be part of the customer's takeaway from their experience, so make sure it connects with your brand message.

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