AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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72 @dayspamagazine • August 2019 © GETTY IMAGES Hot stone or deep tissue massages may be big draws in the wellness business, but if you limit your bodywork offerings to the traditional, you not only risk falling behind the times— you're already there. Today's spa-goers are eager to experience therapies that offer more targeted results, from pain relief to antiaging. "Years ago, we looked at massage as just a way to relax. Now spas need to be able to customize them for each client based on lifestyle and need," says Tracy Whynot, owner of Place360 Health+ Spa in Del Mar, California. "Our guests are savvy travelers, entrepreneurs, athletes, busy executives and moms, and the constant struggle of balancing work and life has created a myriad of health concerns. They're looking to feel a difference after a single session." Get ready to step into the new age with these top techniques that will add a tantalizing twist to your massage menu. Seven unique massage modalities that will set your spa apart. by BARBARA DIGGS Touch Alternatives

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