AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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TOP: © GETTY IMAGES; RapidEye/ISTOCK TOUCH ALTERNATIVES 76 @dayspamagazine • August 2019 Chair Massage Also known as a seated massage, chair massage isn't exactly a new therapy, but it's an increasingly popular modality with a growing number of day spas offering it in house and at off-site locations, including offi ces and events like music festivals and conventions. How it works: Guests sit fully clothed in a specially designed, forward-leaning massage chair that supports the face, upper body and legs, and the therapist targets their neck, back, shoulders and arms—or whichever spots are holding the most tension. "It's a good opportunity for people to do a lot of short treatments," says Tami Berthiaume, LMT, massage therapist at renew.calm in West Springfi eld, Massachusetts. "Some clients come in for just 10 to 20 minutes to focus on their neck and upper back. It's a great tool to hammer out those trouble areas." At renew.calm, chair massage is advertised as a stand-alone service, but therapists and technicians also promote it as an add-on to other beauty treatments like manicures ($1 per minute). "We keep the chair in an area that's visible, which increases requests for it," says Berthiaume. Popularity points: The massage can serve as a useful introduction for those who may be unsure about getting bodywork. "I've had some people start with a chair massage and later, once they were comfortable, transfer to a table massage," says Berthiaume, adding that it's also great for older guests who might have trouble climbing on and off the table. Light Therapy Long used to combat the effects of aging or improve skin conditions, infrared light therapy is becoming increasingly popular for pain relief. Simple and safe, it's been found in clinical trials to be particularly effective for easing infl ammation, muscle spasms and other musculoskeletal issues. It should come as no surprise, then, that implementing light therapy before a massage is benefi cial for kickstarting pain relief. How it works: During the treatment, the therapist places LED panels or other devices emitting infrared light on the affected area of the body. The wavelengths penetrate deeply, heating nerves, muscles and bone at a level that traditional massage therapy can't, which helps further relax muscles and speed healing. Popularity points: Pain relief tends to be almost immediate. "Clients notice the difference as soon as they get up," says Bryner, adding that it also calms the mind. "They feel more vivacious and more themselves afterward." At Devine Rejuvenations, clients can opt for the light therapy add-on (30 min./$40) during massages and antiaging facials; Bryner prefers to use it with body sculpting treatments in particular, as it helps ease any anxiety guests may hav e.

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