Dayspa

AUG 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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IN THE NEWS BOTTOM: ShutterWorx/ISTOCK; © GETTY IMAGES SCULPTED CELEB BTL Aesthetics has announced a partnership with Drew Barrymore to promote the company's noninvasive fat- reducing and muscle-defi ning EMSCULPT treatment. The actress will share her experience and results with media and on her social channels. She incorporated the high-intensity focused electromagnetic (HIFEM) technology into her wellness and fi tness regimen to give her already healthy lifestyle an extra boost and take her workouts to the next level. "After having my daughters, my body changed and my core strength was turned upside down," says Barrymore. "EMSCULPT was ideal for me as it complemented my current routine, which consists of a mix of dance cardio and Pilates to target my core muscles specifi cally. A little over a month post-treatment, I can visibly see the results and can tell a difference in my workouts—I feel that my core is much more engaged, improving my workouts and motivating me to push myself even further." Booth Rental Concerns In California The signifi cant impact of last year's California Supreme Court decision known as Dynamex has been diffi cult to manage for many independent beauty pros in the Golden State. Recent legislation authored by assembly member Lorena Gonzales (D-San Diego), which aims to clarify Dynamex, would only allow those who provide hair and barbering ser vices to work in a booth rental arrangement, while exempting certain other workers—including those who per form nail and skincare ser vices. "Circumventing this population doesn't fi x the Dynamex problem," says Wendy Cochran, licensed esthetician and founder of the California Aesthetic Alliance, an advocacy organization representing California beauty licensees. "Salon owners will be at risk for labor violations and audits by the state, targeting them for signifi cant fi nancial jeopardy. To avoid this, salon owners will push us out of our rentals, disrupting and closing many small businesses." Residents who would like to take action can contact their California state representatives directly via email, phone or social media (fi ndyourrep.legislature.ca.gov), and fi nd more information at californiaaestheticalliance.com. What Guests Want The International SPA Association (ISPA) has released the ninth volume of its Consumer Snapshot Initiative. The report surveyed 1,000 U.S. spa- goers (defi ned as people who have visited a spa in the last 12 months) of all ages in order to better understand their behaviors, preferences and experiences, with particular attention paid to both the role of the service provider and the use of technology within the spa. "Providing customers with exceptional customer service and quality experiences are why spa-goers continue to visit spas in record numbers," says ISPA president Lynne McNees. The report noted that when looking to book appointments, nearly half of those surveyed (44 percent) still prefer the phone. Additionally, when choosing the gender of a service provider, almost half (47 percent) had no preference. Meanwhile, human touch remains at the core of the guest experience, with massage ranking as the most frequently booked treatment. The use of personal technology was also thoroughly evaluated, and the data shows that spas continue to be a refreshing oasis of separation from the digital world. Complete research fi ndings are available to ISPA members at experienceispa.com. 78 @dayspamagazine • August 2019

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