JUN 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 121 of 139

IN THE NEWS Healthy Giving On the evening of April 23, George Schaeffer, the founder of OPI Products ( and CEO of Aloxxi International (, celebrated the opening of Los Angeles' CedarsSinai Medical Center's Advanced Health Sciences Pavilion. As a thank-you for Schaeffer's generous donations to the hospital, which helped to fund the pavilion's construction, the hospital has GEORGE SCHAEFFER named the new center's lobby after the beauty industry philanthropist. Approximately 1,900 patients, guests and staff will pass through the George W. Schaeffer Lobby on the plaza level of the Advanced Health Sciences Pavilion each day. The 11-story, 440,000-square-foot facility offers convenient, state-of-the-art outpatient care and houses Cedars-Sinai's nationally renowned Heart Institute and Neurosciences Department, all within one healing, eco-friendly building, prominently located on the corner of San Vicente Boulevard and Gracie Allen Drive in Beverly Hills. "Cedars-Sinai is my neighborhood hospital of choice, and the great doctors and staff have provided wonderful care for me and my family; this is my way of saying thank you," said Schaeffer. PEVONIA SWEEPS THE ADDYS Pevonia International ( recently struck gold at the 2013 American Advertising Federation Addy Awards in its home base of Daytona Beach, Florida. The advertising awards program recognizes those who have made outstanding contributions in furthering industry standards and creative excellence. This year, Pevonia took home honors in the following categories: • Gold ADDY in the Collateral MaterialBrochure Full Color Category • Silver ADDY in the Consumer 2-Page Ad Category • Silver ADDY in the Men's Consumer 1-Page Ad Category • Silver ADDY in the Collateral Material-Brochure Category The winning entries will now go on to the next stage of the program's competition, the Regional ADDYs, set to take place later this month in Phoenix. 120 DAYSPA | JUNE 2013 Cosmoprof Crash Course This year's Cosmoprof North America show in Las Vegas (see listing on page 130), will enable spa professionals to learn a bit more about how to expand their presence in the marketplace, thanks to a new education panel: Spa Sector—How to Build Synergies & Grow Distribution. Participating spa and skincare experts will discuss strategies that have successfully helped them grow their businesses. Ada Polla, president and CEO of Alchimie Forever, will moderate, and the panelist line-up will include Ryan Crabbe, senior director of spa operations and development for Hilton Worldwide, Teddy Lester, VP of sales for Universal Companies, and Tracey Samayeh, general manager of Dermalogica. For more information, visits D Dermalogica Goes Global D Dermalogica has partnered with W World Skills International, a non-profit o organization committed to promoting high high-quality vocational skills and training to professionals in the industrial and service sectors. The organization will soon host its biannual competition, at which hundreds of participants from around the world gather to showcase skills in their respective trades and measure themselves against demanding industry standards. At next month's competition in Leipzig, Germany, Dermalogica will serve as a "skill presenter" in the skin and body segment, coaching 26 finalists in the category. The brand will also provide products to be used during the competition. Notes Annet King, director of global education for Dermalogica, "This event showcases skin therapy as a viable career, and elevates the perception of our skill set, worldwide." For more information, visit The Nail Network Nail art goes digital with the new China Glaze (an American International Industries brand) app for iPhone, iPad and iPod Touch. The free program offers several features designed to transport nail enthusiasts into China Glaze's colorful nail world, including: • Match A Color: Allows users to take a photo of any object and browse through China Glaze's hundreds of shades and textures to scout its perfect match. • Try It On: A virtual nail fitting room where visitors can select China Glaze shades and create customizable nails. Users can adjust nail length and skin tone to match their hands, and also bookmark their favorite shades for easy reference. • What's Haute: Generates real-time updates regarding the brand's new collections and nail trends, and how-to video feeds from China Glaze's YouTube Channel. For more information, visit

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