JUN 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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SPA HOPPING The wellness center at Park Weggis lulls visitors with its plush, Eastern-inspired decor. 24 DAYSPA | JUNE 2013 PARK WEGGIS—THE SPARKLING RESORT, PARKWEGGIS.CH/EN In his 1880 work A Tramp Abroad, Mark Twain wrote, "the beauty of the lake [Lucerne] had not been exaggerated… in truth, a trip on that lake is almost the perfection of pleasuring." Indeed, guests can attain such pleasure at Park Weggis' Sparkling Wellness center, ranked 2012's Best Day Spa in the Swiss business magazine Bilanz. The stately hotel opened in 1875 along the banks of Lake Lucerne, with the snowy summits of Mt. Pilatus, Mt. Rigi, etc., unfolding before it. But Twain, who once stayed at the resort, would be astonished today by the Tibetan influence that has since taken glorious hold of the resort. The Sparkling Wellness center consists of six traditional, Japanese-style wood and stone cottages discreetly tucked behind the resort's 19th-century buildings, among a garden of rocks and 100-plus-year-old, imported bonsai trees. This decidedly Eastern accent is a major selling point, Park Weggis' authentic Tibetan treatments are provided in a specially themed suite. COURTESY PARK WEGGIS fireplace encourage guests to cozy up, munch on dried fruit and nuts, sip tea and enjoy some native serenity. "We take care that the materials (wood, stones) and the products that we use come from the region," says spa manager Laura Tedino. "This gives our spa a special Swiss atmosphere." (The spa's skincare and other product lines are derived from aromatic or medicinal roots, leaves and flowers, all sourced from a remote pasture in the Swiss Alps' foothills.) The Palace Spa serves clients of all ages, including hotel guests, locals and residents of Les Chalets du Palace, an adjoining luxury apartment residence. The business' biggest challenge, according to Tedino, is "the strong Swiss Franc." Although the euro is widely used, the Swiss franc is still the coin (and paper) of the realm, and Switzerland's prosperity makes the Alpine nation prohibitively expensive for many tourists. One-third of the Palace's patrons are Swiss, who are largely able to manage their country's higher prices, yet the economic downturn has still resulted in guests "becoming more price-sensitive," admits Tedino. "Our 2012 summer season was weaker than last year's." Fortunately, and not surprisingly considering the location, winter bookings are "still healthy," she adds. Marketing efforts include everything from extending operating hours to implementing a kids' program to offering special packages and discounts. Tedino works closely with the sales and marketing departments, which employ all manner of print and online media to spread the word. Says Tedino, "We focus on the main markets— Switzerland is the biggest—and target booming markets in Brazil, Russia, India and China."

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