JUN 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 31 of 139

SPA HOPPING balance the daily lifestyle: exercise, antiaging programs and stress management therapies." But what draws the lion's share of clients is the resort setting. "We attract a largely 'holiday-type clientele," Wiedemann acknowledges. "For some it's the purity and unpolluted nature emcompassing the Swiss Alps, and the design of the wellness center that complements this setting. We bring the 'Engadin' into the center, so the overarching feel is of being in the mountains." Treatment rooms are built with local cembra pine Badrutt's airy treatment suites surround a traditional Alpine garden. and granite from the nearby Bernina Pass. And those epic picture windows integrate the incomparable Alpine and lake scenery as essential elements along the path toward tranquility. Considering the hefty price tag for the 2009 upgrade, Wiedemann admits that Palace Spa's biggest challenge has been the "return on investment." Even so, global economics have not impacted this dramatically. "We have an established and loyal clientele, and we remain unique," she asserts. "We maintain the best aspects of tradition along with the most advanced systems—without compromising on service and luxury." Loyal clients notwithstanding, attracting new guests is important, so the spa offers tour introductions to foster immediate interest. And it is continually upgrading itself. "We are at the forefront of trends, have the latest equipment, and offer services and facilities for most age groups," says Wiedemann. "We're constantly promoting in the right markets through our website, or introducing our product within travel packages to potential new clients. We also work at keeping a high profile in new markets like India and China." And the spa knows its customer. Notes Wiedemann, "We engage media access to clients in the luxury market via public relations, in-house and word of mouth." • Use FreeInfo #15 30 DAYSPA | JUNE 2013 Ed Rampell is a Los Angeles-based freelance writer.

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