JUN 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 42 of 139

DAYSPA BOOK CLUB Do you seek ways to maximize your massage practice? In her latest book, Success from the Start: Business Principles for Massage Therapists, longtime spa consultant and iMassage, Inc. co-owner Debra Koerner addresses a variety of strategies for starting and running a successful massage operation. Koerner's idea to write this guide was sparked with help from the following statistic: "Industry research shows that each year, about 60,000 students enter massage school to pursue becoming a massage therapist and at the same time, more than 50,000 practitioners leave the profession." After some extensive research, Koerner assessed physical burnout and/or business naiveté as the main culprits causing this sky-high attrition rate. She resolved to publish a text that would address those and other hot topics massage therapists need to understand before entering the spa and wellness industries. Success from the Start's 10 chapters offer readers a business plan template, tips for keeping clients loyal, and unique marketing and public relations strategies. "Each chapter functions as a progression from the previous, and offers insight into all aspects of becoming a massage therapist with a thriving and healthy practice," says Koerner. For more information, visit Damage Control The recent lawsuit that an injured student filed against yoga instructor and wife of actor Alec Baldwin, Hilaria Thomas Baldwin, has raised widespread industry awareness about the importance of liability insurance. Enter Yoga Insurance Plus (YIP). Canvassing everything from instructor and client injury, to property damage and equipment theft, the company's policies are designed to provide ultimate protection to spas and wellness centers that house yoga classes, as well as the instructors they employ. YIP policies insure all types of yoga, covering up to $2 million per injury occurrence, $2 million in property damage, $100,000 in rental damage, and $1,000 in lost or stolen equipment coverage. "Although clients' biggest concerns generally revolve around personal and professional liability, most claims we receive involve the unexpected things you don't foresee, such as theft or property damage," notes YIP agent Annette Ayers. "That's why insurance is so crucial." For you spa pros offering yoga outdoors or beachside, have no fear. YIP policies provide instructors with coverage anywhere they choose to get their flow on. For more information, visit Bright Idea! We found that guests fell in love with all sorts of products and items they saw in our spas, so we decided to offer them online. We retail some 300 items that range from high-end home and office goods and apparel, to skincare and bath products. The response has been great, and we plan on adding even more products and categories this year." —Jeni Garrett, founder of The Woodhouse Day Spa chain, with multiple locations nationwide | JUNE 2013 41

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