Dayspa

JUN 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Blue Medi Spa (bluespa.com) Neighborhood: Sherman Oaks, a mid-to-upscale, urbanized district in the San Fernando Valley Hook: Housed in a 1940s-era movie theater, offers high-end aesthetics treatments in a chic and modern interior space When DAYSPA first profiled Blue Medi Spa back in 2004, it was a relative newcomer, one of a growing number of spas that were jumping on the medical-level treatment bandwagon. At that time, owner Ronda Nofal (then Hawara) had already achieved an admirable level of success providing a combination of laser services, Botox and Endermologie treatments in addition to conventional facials, massages and even nail services. And she'd done it despite considerable roadblocks. "We'd been in a smaller part of the building [900 square feet] and I wanted to expand into the larger space [6,000 square feet]," Nofal recalls. "It took 15 tries for me to even get the landlords to take my calls, because I was up against a bunch of heavy hitters vying for the square footage. After meeting, though, they decided, 'She's really going to take care of the space.' Today I'm like the little sister they watched grow." Grow indeed. I sat down with Nofal to catch up, and she shared the amazing news: Nine years after that first DAYSPA article, the single-location, 12-treatment-room Blue Medi Spa is a No. 1 player on a national scale. Nofal reports that her spa is a top account with pharmaceutical suppliers like Allergan (maker of Botox), and "the" go-to place for medical-grade aesthetics services in Los Angeles. Not that it has been an easy, or direct, ride to suc- 66 DAYSPA | JUNE 2013 A 1940s-era move theater cess, Nofal readily admits. First, she marquee reigns over what is needed to get clear on her spa's idennow Blue Medi Spa. tity. "Eventually we shut down nails," she says. "I realized that I was dealing with high-end, delicate treatments requiring lots of energy and customer service, and people were coming in with chipped polish. We used the former nail space to build more offices. Then a year ago I dropped massages—we're hip, we're fast-paced, there are phones ringing and heels clicking, and we can't walk on eggshells." Blue continues to offer a full range of skincare treatments, medical and otherwise, but the thrust is "outcome." "Look, we're not relaxing," Nofal says. "We're clinical and results-oriented. OK, your face feels like an atomic bomb happened to it, but I know it's going to be great. If you want that blissful spa experience, I recommend Burke Williams." Seventy percent of Blue's services consist of injections, but there's still a lot of laser work, facial treatments and body sculpting taking place under the supervision of double board-certified Los Angeles plastic surgeon Daniel Yamini, the spa's medical director since 1999. What's "L.A.-ish" about Blue? One need look no further than the clientele. "We have Beverly Hills ladies, we have lots of industry people, though privacy laws preclude me from saying who." And Blue's medical aestheticians are known for doing their homework where those famous faces are concerned. "For some actors, the needed results are very specific," explains Annie Temple, the spa's beauty concierge. "They may say, 'Don't take this line away because I'm a character actor!' We study these people's work beforehand. In

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