JUN 2013

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 87 of 139

FOLLOWING THE BLUEPRINT Skin cells sustain the most free radical damage of any cell in the body, explains Charlene DeHaven, M.D., clinical director of Innovative Skincare ( "This damage results from intrinsic cellular metabolism as found in all cells." But with skin, additional and consistent free radical damage occurs from sun exposure. "Free radicals strike DNA within cells, causing progressive damage," continues DeHaven. "Over time, DNA gives incorrect signals to direct skin-cell functioning and also gives instructions to reproduce disordered cell lines. Cancer is the eventual result." Keep in mind, DNA tests can only reveal the potential for skin conditions, not the certainty of their development. But, armed with that information, KNOW YOUR INSURANCE RISK BY SASSI ™ consumers can try to stack the odds in their favor via protective steps. "A good example is the MC1R gene," says P & G's Tiesman. "MC1R makes a type of melanin in your skin, and if you have a certain type of this gene, you are more susceptible to sun-induced melanoma. This danger can be significantly reduced through the use of topical sun protection products." (For more on the latest in SPF science and cutting-edge products, read our web exclusive, "Developing a Thicker Skin", on The Product Connection Get to know SASSI Need to Know #1 Accidental injuries can lead to claims Don't let your business get burned by client injuries caused by waxing, hair coloring, or straightening services. To defend claims of injuries and to safeguard your business' reputation, you need SASSI™, the leading insurer of Salons & Spas. 888-823-9380 • Use FreeInfo #39 86 DAYSPA | JUNE 2013 Countless new DNA-based products are on the shelves and in development. Clock genes, explains G.M. Collin's Asquith, regulate epigenetic expression of more than 20% of the genes locked within a cell's DNA. They regulate the on/off repair functions. And with age and repeated exposure to UV, they become de-synchronized. But newly developed ingredients in topical products can boost the clock-gene expression and cellular rhythm to protect and preserve the cells. With epigenetic research, Asquith says, "we are no longer condemned by our genetic fate; we can literally turn on our good genes while silencing our bad ones." Another area in which the genetics of all organisms give us clues to inform skin care is botanicals. According to DeHaven, some of today's botanical products actually "borrow" from the genetic diversity of plants that have learned to adapt and thrive in extreme environments. Determining the authenticity of products based on DNA science can be tricky, as "DNA" is an overused marketing term. "DNA research is only the first step," says Proctor & Gamble's Tiesman. "The most important thing a consumer should know about a skincare product is not whether DNA research has gone into it—but whether that product actually works for him or her." Andrea Renskoff is a Los Angeles-based freelance writer.

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