Dayspa

NOV 2013

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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PROFIT CENTER "The most profitable add-ons will always be the ones that don't add service time and that require minimal cost to perform." the benefits it will bring them. "A good way to approach the pricing of enhancements is to use the words, "For a difference of…." instead of, "This will cost…", she offers. The most profitable add-ons will always be the ones that don't add service time and that require zero to minimal cost to perform. Think: hot-stone hand and foot massage additions, paraffin wraps, anti-aging hand and foot treatments, and the like. Borgman's most popular Benefit Boosters enable guests to focus on a problem area. "In massage, we sell a lot of the Warm Stone Neck and Shoulder Release; in pedicures, the Warm Stone Foot Release; and in facials, the Lavender Scalp Tension Tamer," she says, adding that spa operators often overthink menu offerings, trying to come up with something exotic, when what really attracts guests is a solution that targets their needs. Cara Solomon, principal at Body Restoration Spa in Philadelphia, picks paraffin treatments for the hands and feet as her spa's add-on of choice, which dayspamagazine.com/freeinfo • Use FreeInfo #51 86 DAYSPA | NOVEMBER 2013 ©ISTOCKPHOTO.COM SERVICES THAT SELL

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