Dayspa

NOV 2013

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

Issue link: https://dayspamagazine.epubxp.com/i/192624

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CONTENTS NOVEMBER 2013 Volume 18, Number 11 dayspamagazine.com BUSINESS TRACK 24 SPA HOPPING: Mission Accomplished Thanks to a family's personal touch, Kelly's Spa at The Mission Inn keeps wellness-seekers flocking to California's Inland Empire. 48 BUILDING BLOCKS: Ideas, Tools, Tech 82 PROFIT CENTER: Minimum Effort, Maximum Profit When it comes to add-on services, a little extra goes a long way. 90 MARKETING SAVVY: Logo Logistics Do your logo legwork now and your spa's branding will reap benefits down the line. 24 IN EVERY ISSUE EDITOR'S PAGE 14 IN THE NEWS 97 PRODUCT ESSENTIALS 104 DATE BOOK 112 AD SECTIONS ON THE COVER: Saving Her Neck © Pablo Rivera/Corbis 8 DAYSPA | NOVEMBER 2013 BOUTIQUE PLUS 116 AD INDEX 120 82

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