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MINI BUT MIGHTY B SPA BAR, NEW YORK CITY THE TREATMENT: Collagen Stem Cell Mini Facial (30 min./$160) THE COMPONENTS: Skin analysis; antioxidant peel; facial massage; stem cell mask THE UNIQUE ELEMENT: A generous facial massage using a dermoelectroporation (DEP) device which, according to B Spa owner Diana Seo, reverses skin's polarity to open water channels THE IDEAL CLIENT: "This mini facial is so nourishing and hydrating that everyone stands to benefit, but we mainly sell it to postoperative clients and those in their late 30s and above," says Seo. "It almost instantly zaps expression lines." MAKING IT A WINNER: "The purpose of this service is to get people to try the full treatment," Seo admits, explaining that the 60-minute version allows estheticians to better treat specific issues via a more targeted mask and a customized moisturizer. "But since this service is so novel," she says, "having a mini option helps convince clients to try the DEP and experience its red-carpet-ready results." CLEAR THE DECK: Don't skimp on the cleansing phase SKIN SPA AUSTIN LOUNGE, AUSTIN, TEXAS THE TREATMENT: 30-Minute Mini Facial (30 min./$45) THE COMPONENTS: Manual and cleansing brush cleanse; skin analysis during steam; toning; exfoliation; customized mask; extractions; moisturizer and SPF THE UNIQUE ELEMENT: The dual cleansing routine ensures a pristine surface on which to work THE IDEAL CLIENT: Skin Spa owner Lorell Celis says the treatment caters to her no-nonsense clients. "They're in a hurry, they talk fast, they have a million questions," she explains. "They don't want to change into a robe or receive a massage. They're well-purposed, that's for sure." MAKING IT A WINNER: Celis reports that once estheticians master the art of upselling microderm and eyebrow waxes to this service's results-driven super fans, it's money in the bank. "They have huge earning potential during that half-hour," she says. "Our staff loves to book these mini appointments back to back." BITE-SIZED SERVICE When promoting your mini-facial, make sure guests understand that they're designed to serve as a taste, and not a full helping, of your main course. "Mini treatments should create a sense of curiosity and excitement about what you do," says Stacy Cox, 28 DAYSPA | DECEMBER 2013 esthetician and owner of Los Angelesbased day spa Pampered People. Cox also emphasizes the importance of using those precious 30 minutes wisely. "Seize that time to educate your client on what's going on with her skin and how you and your products will be able to help her," she says, "but also make sure there's an understanding that Rome wasn't built in a day." That's right; even your most timecrunched spa client will have to learn patience! LEFT: ©ISTOCKPHOTO.COM; RIGHT: © CHRISTIAN WHEATLEY/GETTY