DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
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Results Focused, Naturally Inspired Smart Skin System The spa's interior decor is an uplifting palette of cream, soft greens and blues, and accents of chocolate. Twice daily application for 56 days* Visible, Age-Defying Results ~ Innovative multi-active peptide formulations ~ Benefit optimizing concentrations ~ Performance enhancing synergy ~ Free of all suspect ingredients ~ American made, Cruelty free, Recyclable! scan code/visit web/or call... www.DermaEarth.com Call 888-608-SKIN (7546) Use FreeInfo #34 74 DAYSPA | DECEMBER 2013 facials and skincare treatments, plus makeup and waxing services. Clients can also choose from nearly 30 massages and body treatments, and some recently added ayurvedic services. For the latter, Allt sent his senior massage and body therapists to Kripalu, the nonprofit health and yoga retreat in Stockbridge, Massachusetts, to study, and reports that, "We frequently have clients tell us how much they have enjoyed these spa journeys and that they have never experienced such a profound sense of relaxation." On the medical side, the menu includes injectables, IPL, laser hair reduction, chemical and micro peels, and Acoustic Wave Therapy body treatments. "Medical spa services allow us to provide more robust treatments for our clients, achieving better outcomes with a wider variety of options," says DPS medical director and spa co-owner Byrnes. Post-treatment, clients return downstairs to a 2,000-square-foot world of retail. The soaring ceiling and marble appointments from the original bank provide a graceful and elegant backdrop for a wide array of products and gifts. Allt and his team regularly scour the markets for new and interesting ideas, and have built Drew Patrick into a gift destination for the area. Yogawear from PrAna, linen clothing from Island Company and Laundromat's sweaters are found along with bedding and table linens by Sferra, pottery from Jonathan Adler and candles by Nest. Both of Allt's core skincare products are separately branded private-label. BECOMING A FIXTURE As residents of Bayshore, Allt and Byrnes were already active in community circles, so focusing on local marketing efforts came naturally. "Initially," recounts Allt, "we donated to every group who asked us, large or small, just requesting that they talk about what we had to offer at their event. We also hosted fundraisers and held community art shows at the spa, and these activities helped to get the word out about 'what' we were, in the beginning." The next phase of marketing focused on email newsletters, leveraging the community lists that the duo had built through sharing with event partners. In recent years, Drew Patrick has chosen to focus its support on two organizations: a community theater and the local CSA (Community Supported Agriculture) group. "I'm a big fan and supporter of community arts groups, and the YMCA Boulton Center for the Performing Arts combines theater with a community mission that I believe in