DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/210402
and that complements what we do," says Allt. "The CSA initiative was new this year. We created a logo that incorporates the CSA's logo with our 'dp', and printed them onto sturdy canvas bags that we donated for farm share pick-up. Clients love the bags and we see them all over town." Allt has recently been investing in direct mail postcards, and has found it surprisingly effective. About 20,000 beautifully designed, 8-by-10-inch cards are sent to targeted areas each month, and they've been well received. Spas that incorporate varied revenue streams is still a new idea, but Drew Patrick is capitalizing on lessons learned in the first six years, and the KNOW YOUR INSURANCE RISK BY SASSI™ Get to know SASSI way those revenue streams support each other. The biggest surprise? Allt says that he never envisioned spending 80% of his time on staff and staff-related issues, but the spa just runs more smoothly when he does so. Byrnes notes that the spa has had a positive impact on his own practice. "My medical office has been redecorated using a spa-like design, and my staff has been retrained to focus more on service and hospitality," he says. "My involvement with the spa has changed our approach to our patients; many comment that my office is so different from traditional medical offices." For Allt, this all adds up to two words: mission accomplished. "I feel like I have fulfilled my goal to become a positive part of my community," he says. "I enjoy my role as a wellness center owner. And I would do it all over again." Lisa Starr (lstarr@wynnebusiness.com) is a business consultant for Wynne Business and a spa management trainer/educator. Follow her on Twitter@StarrTalk. DREW PATRICK SPA Need to Know #1 Accidental injuries can lead to claims Don't let your business get burned by client injuries caused by waxing, hair coloring, or straightening services. To defend claims of injuries and to safeguard your business' reputation, you need SASSI™, the leading insurer of Salons & Spas. 888-823-9380 info@SASSIagency.com www.SASSIagency.com dayspamagazine.com/freeinfo • Use FreeInfo #36 76 DAYSPA | DECEMBER 2013 Website: drewpatrickspa.com Opened: 2007 Owners: Drew Allt and Richard Byrnes Size: 10,000 square feet Facility: 10 treatment rooms; men's/ women's locker rooms; tranquility lounge; café; retail store; yoga studio; personal training gym Staff: 7 managers; 28 therapists; 6 support staff Signature treatment: Drew Patrick Luxe Facial (80 min./$175) Average service ticket: $90 Products used/retailed: Awixa Skincare; BelleDerm; Carrie Dunham; Caskata; Drew Patrick (private label); ElizabethW; Green 3; Island Company; John Derian; Jonathan Adler; LaLicious; Laundromat; Nest; PrAna; Sferra; Soludos; SpaRitual; Tokyo Milk