JAN 2014

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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SPA HOPPING Luxurious one-bedroom suites feature a fully appointed living room and two private verandas. and indoor and outdoor swimming pools. The men's and women's changing rooms ("Retreats") are fitted with luxurious amenities such as fireplace lounges with tea bars, custom saunas, steam rooms, additional whirlpools and screened-in porches. There's also a Whisper Lounge, where talking is kept to a mandated minimum. Given Woodloch's emphasis on well-being, it's fitting that its 100-seat restaurant, TREE, focuses on nutrientdense organic menus including vegan and gluten-free dishes, many of which call upon regional ingredients and herbs from the on-site gardens. As with the rest of the facility, the food service is a mix of wellness and "unpretentious luxury," notes The Lodge's managing director Paul Fitzgerald. There's even wine tasting on Friday and Saturday afternoons—for over-21s only, of course. (The entire resort is adults-only, in fact, providing an extra incentive to get away from it all!) MANY HAPPY RETURNS Guests at The Lodge tend to come from three demographics: Single travelers looking for a health boost (" 'Soul-ohh' vacations," quips Jennings), groups of girlfriends, and couples. Interestingly, there's a higher-thanaverage male-to-female ratio of clients than at many day and destination spas, with men comprising about 40% of visitors. While this is partly due to the guest list's high number of lovebirds, Jennings notes that The Lodge has more to offer a "guy's guy" than more traditional destination spas. "Male clientele are drawn to our activities like fly fishing, outdoor adventures and unique offerings such as our Craft Ales weekend," she adds. And once on the premises, many of these recreating 20 DAYSPA | JANUARY 2014 men can be persuaded to indulge in a massage or two! The resort's offerings are a hit with the fairer sex too. To celebrate Mother's Day last year, it promoted a mother-and-daughter package featuring additional cooking demonstrations and arts activities. And with the spa's extensive menu of pre-natal treatments—including the Gentle Belli Facial (25 min./$90), designed to encourage skin elasticity and prevent stretch marks—Woodloch is clearly going after the "babymoon" market. While the majority of The Lodge's visitors are overnighters (the average stay is two nights), a full 30% of clients are day guests. Packages for day guests allow for use of the facilities, a meal or two at TREE, and various treatments. They range from the Demi Day (5½ hrs./$230), which includes a spa service, gourmet lunch, select fitness classes and use of the men's or women's Retreat, pool and fitness studio, to the Ultimate Retreat (10 hrs./$565), which includes two additional spa treatments and dinner. "We've also added a Day of Adventure option for day guests, because in addition to treatments and a spa lunch, some people want to try kayaking, fitness classes and other outdoor adventures like botany walks or geo-caching [a high-tech treasurehunt game using a GPS for navigation]," says Jennings. However The Lodge is attracting visitors, it's clearly

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