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such as A, C, D, E and K—are also useful in triggering the production of skin's own hydrating factors. "Vitamins B and E are known to prevent water loss from dehydration in the upper layers of the stratum corneum," says Somme Institute's Sforza. "B3 helps prevent water loss and supports the skin barrier; B5 is a humectant that has tissue-healing properties; and vitamin E is considered an antioxidant, is easily absorbed and acts to heal tissue and prevent water loss." Special skin types may require additional education. For instance, in trying to combat oil, teens and other acneic clients might use products that strip their skin, which only serves to dry it out and lead to the excessive production of sebum to restore its protective mechanisms. "Explain to these guests that proper hydration actually rebalances skin and decreases excess sebum," says Pichery. The same principle applies to sensitive-skin clients. "The door is open for you to explain that sensitive skin implies a weak stratum corneum," says Malibu C's Rice. "A lack of hydration will compound that sensitive skin, and make the client more susceptible to triggers such as seasonal weather changes, the environment and chemicals." Make sure your staff is prepared to educate clients as to how hormones, medications and illness can affect their skin. "Depending on those specific conditions and the evolution of guests' skin, adjustments in skincare regimens are almost always necessary," says Dr. Christian Jurist, medical director of global education at Pevonia (pevoniapro.com). The more open and informative you are, the more clients will seek your knowledge. "They'll understand you have their concerns in mind, and they'll appreciate it," says Murchison. RETAIL REDUX How can spa owners make sure their estheticians are encouraging homecare hydration? Zangl advises training therapists to identify, during treatment, a couple of products that meet key concerns. "It isn't about the sale; it's about building the client's trust," Zangl says. Dr. Charlene DeHaven, clinical director, Innovative Skin Care/IS Clinical (isclinical.com), recommends blocking out time during the mask portion of a hydrating facial to make product recommendations. However, she cautions, meet the client where she is, not where you The Ultimate Beauty Promotion Bella Silhouette ● Bipolar Radiofrequency for inmediate face lifting, tonning and a new younger looking skin. ● Tripolar Radiofrequency for inmediate body lifting after pregnancy, surgery or during weight lost programs. This will tone and firm the skin. ● Vacuum system with Multipolar Radiofrequency for body contour ● Ultracavitation will sculpt and treat fat and cellulite, with 68 KHz of wave penetration. ● Hands free pedal to operate the Ultracavitation ● Cavitation with red LED to treat small areas of the body and face and to stimulate collagen synthesis. $10,000. 10,000. , FINANCING AVAILABLE ANCING SE HABLA ESPAÑOL PressotherapyUnit Complete Body Detox by air pressure and infrared heat, includes microcurrent electrods for muscle stimulation. belleza & beauty® everything U need Toll Free (877) 411.7766 ● (818) 357.5337 www.BandB1.com | sales@bandb1.com dayspamagazine.com/freeinfo • Use FreeInfo #40 dayspamagazine.com | JANUARY 2014 83