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WINNING WAYS canal—caused by dancing. It actually started as osteoarthritis in her neck. She's a firm believer in massage as part of a wellness regimen. Partnering with her really helped raise the event's profile. causes out there. We chose something that aligns with Massage Envy Spa's vision, which is 'Better lives. Better families. Better communities. A better world...through our hands.' That's why the Arthritis Foundation is such a good fit for us. Do you have any personal experience with arthritis? My parents have arthritis in different forms. I also know kids with it. Last week I met a 10-year-old girl who has it. It's devastating to see it in a child. There's a misconception that only older people get it. How do you spread the word about the event? We start consumer advertising—internet, TV, radio, print—about four to six weeks in advance. We begin engaging our national team; we start with grassroots stuff such as e-blasts. Then there's PR and social media. The local chapters of the Arthritis Foundation also help get the word out by distributing flyers in the community. This past year we partnered with Carrie Ann Inaba from Dancing With The Stars, who has spinal stenosis—a painful narrowing of the spinal Why is massage so important to people living with arthritis? Arthritis isn't generally a visible condition—you don't always see people's pain—but the reality is that for some people, having arthritis means they can't work or get dressed or even get out of bed because the pain is so excruciating. We know that massage makes them feel better. It alleviates their pain—and even if it's for a day or two, it makes a huge difference to them. Hopefully we can help those people suffer less. Massage is great for whatever your need is—be it relaxation, stress relief CARRIE ANN INABA dayspamagazine.com/freeinfo • Use FreeInfo #38 78 DAYSPA | FEBRUARY 2014