Dayspa

FEB 2014

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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MARKETING SAVVY if you're not an expert cinematographer: if you can take a photo, you can take a video. If you can post on Facebook, you can post on YouTube. That said, make sure you enter into the project with a clear idea of the type of content you want to capture. The most common day spa video concepts include: testimonials, tutorials, signature treatment segments, tours speaking from the waist up and keep a steady hand, or place the camera on a counter." Staff it up. Some of the most "liked" YouTube spa videos feature treatment tutorials from staff members. Staff videos have become so popular for Miraval that, according to Tompkins, employees actually compete to get their videos uploaded! Posted videos often result in increased demand for the featured therapist or treatment. "In addition to the boost in bookings, these videos are great for staff morale and employee retention," he notes. Teach, don't sell. "Tutorial videos should be educational," explains Tompkins. "Avoid any type of sales pitch. Even when we include makeup or skincare tips, we don't typically name a specific product." On the other hand, while you may not be promoting a vendor, you are promoting your spa, so feel free to say it loud and proud. "Mention the name of your spa often throughout the video," he advises. Keep it short and sweet. "Never go more than one minute thirty," warns Dohrn. The point of YouTube is to create visually stimulating content, and lengthy videos—yes, even 90 seconds is long these days—and 2 "Keep videos diverse, not just in content, but also with the type of people featured. Include a variety of race, gender and age categories." and staff-related videos. Whichever format you choose, it needs to capture your spa's essence. Once you've decided on your video concept, how do you go about transforming your idea into visually stimulating content? Here are seven key tips and tricks. Get back to basics. "Keep it simple," says Dohrn. "When picking a location in your spa to shoot, choose a visually attractive space. Make sure to frame the person 1 3 4 The Ultimate Beauty Promotion Bella Silhouette ● Bipolar Radiofrequency for inmediate face lifting, tonning and a new younger looking skin. ● Tripolar Radiofrequency for inmediate body lifting after pregnancy, surgery or during weight lost programs. This will tone and firm the skin. ● Vacuum system with Multipolar Radiofrequency for body contour ● Ultracavitation will sculpt and treat fat and cellulite, with 68 KHz of wave penetration. ● Hands free pedal to operate the Ultracavitation ● Cavitation with red LED to treat small areas of the body and face and to stimulate collagen synthesis. $10,000. 10,000. , FINANCING AVAILABLE ANCING SE HABLA ESPAÑOL PressotherapyUnit Complete Body Detox by air pressure and infrared heat, includes microcurrent electrods for muscle stimulation. belleza & beauty® everything U need Toll Free (877) 411.7766 ● (818) 357.5337 www.BandB1.com | sales@bandb1.com dayspamagazine.com/freeinfo • Use FreeInfo #51 98 DAYSPA | FEBRUARY 2014

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