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118 DAYSPA | APRIL 2014 QUESTIONS about your subscription? Write to DAYSPA ® , Attn: Subscriptions, PO Box 1073, Skokie, IL 60077-8073 or call 800.624.4196 or 847.763.9615, or email dayspa@halldata.com. PUBLICATION OFFICES: DAYSPA ® , 7628 Densmore Ave., Van Nuys, CA 91406-2042. For all non-subscription questions telephone 818.782.7328 or fax 818.782.7450. The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. No part of this publication may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without written permission from DAYSPA ® . ©2014 by Creative Age Communications, Inc. All rights reserved. DAYSPA and DAYSPA's logo are registered trademarks of Creative Age Communications, Inc. ® Please recycle this magazine. EDITORIAL ADVISORY BOARD PUBLISHER/CEO Deborah Carver • dcarver@creativeage.com VICE PRESIDENT/CFO Mindy Rosiejka • mrosiejka@creativeage.com EDITORIAL EXECUTIVE EDITOR Linda Kossoff • lkossoff@creativeage.com MANAGING EDITOR Lesley McCave • lmccave@creativeage.com ASSOCIATE EDITOR Angela Melero • amelero@creativeage.com FASHION/BEAUTY DIRECTOR Karie Frost • kfrost@creativeage.com SENIOR WEB EDITOR Lizzy Sherman ONLINE EDITOR Nicole Liddicote CONTRIBUTING EDITOR Lisa Starr CONTRIBUTING WRITERS Sarah Carrillo, Carolyn Meers, Tracy Morin, Katie O'Reilly, Andrea Renskoff, Deborah Stambler, Lisa Starr WEB/MARKETING MARKETING COORDINATOR Andrew B. Smith WEB ART/UX DIRECTOR Ryan Boydstun ASSOCIATE WEB EDITOR Chrisi Talyn Saje ADVERTISING ACCOUNT EXECUTIVES Jerry Lovell, Nazli Ozen Santana, Danielle Timsit CIRCULATION CIRCULATION DIRECTOR Barbara Shepherd SENIOR CIRCULATION MANAGER Carlos Benskin CIRCULATION MANAGER Stephen Verba ART CREATIVE DIRECTOR Dawn Cobalt SENIOR ART DIRECTOR Danielle Caseñas • dcasenas@creativeage.com ART DIRECTOR Cristen Wilson • cwilson@creativeage.com PHOTOGRAPHER/PHOTO EDITOR Armando Sanchez PREPRESS MANAGER Cam Campanaro DESKTOP SPECIALIST Sophia Freeman PRODUCTION PRODUCTION DIRECTOR Garnet Blair PRODUCTION MANAGER Madlen Martinez PRODUCTION ASSISTANTS Claudia Marquez, Flora Robinson ADMINISTRATION ACCOUNTING MANAGER Lourdes R. Nuno ACCOUNTS RECEIVABLE MANAGER Viktoriya Milshteyn ACCOUNTING ASSISTANTS Susie Chavez Natasha Macenikova SHOW MANAGER April Menendez SPECIAL PROJECTS MANAGER Denise Maiman ADMINISTRATIVE ASSISTANT Dario ASSOCIATE PUBLISHER/ADVERTISING DIRECTOR Diane Jones • djones@creativeage.com EDITORIAL DIRECTOR Stephanie Lavery • slavery@creativeage.com Michael L. Antoline, J.D., attorney Champaign, IL Felicia Brown, LMBT, owner Spalutions! Greensboro, NC Stacy Cox, owner Pampered People Beauty Boutique & Spa, Los Angeles Tamara Friedman, owner Tamara Spa, Farmington Hills, MI Scott Kerschbaumer & Eva Sztupka-Kerschbaumer, co-owners ESSpa Kozmetika Organic Skincare, Pittsburgh Leah Komaiko, marketing consultant Sherman Oaks, CA Rianna Riego, principal, Global SpaVantage Bermuda Dunes, CA Lisa Starr, senior consultant, Wynne Business Saratoga, CA Alexis Ufl and, principal Lexi Design, New York City Tracy Whynot, LaC, wellness therapist Place360 Health + Spa, Del Mar, CA Surgical Aesthetics PBA Membership Advances Our Industry. The forums will educate, inspire and motivate salon and spa owners, and professionals of all levels by facilitating access to the industry's leading business thinkers. Along with your peers you will explore current trends, best business practices and strategies. Each topic was designed with the professional in mind, so don't miss out on this incredible opportunity to advance your career and learn from the best in the industry. The Professional Beauty Association (PBA) is proud to bring the 2014 Regional Forums for the Professional to a city near you. These one-day traveling educational events are held throughout the year, across the country, including at PBA Beauty Week in Las Vegas, NV. The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today's busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information. probeauty.org/forums Monday, May 19, 2014 8:00am-5:30pm Joliet, VA Monday, July 14, 2014 8:00am-5:30pm Las Vegas, NV Monday, September 22, 2014 8:00am-5:30pm Cambridge, MA DJ Riggs and Berry Bachen Trend Interpretive Business Solutions Palma N'Sheluvzit Designing Hair with Color for NAHA Traci Brown Body Language: Confidential Tamara Jercha How to be an Eco-Friendly Salon and Stylist ( SʋQ \ʝʦɠH XFDʤLʝɚ 5HʔLV ʑɠ1ʝɦ6HDWɡʋ ʖʛL H Regional Forum Schedule 2014 Topics and Speakers &ʋQ L &ʝ ʑUVDʤLʝQɡIʝɠʃ 6 Oʝɚ3ɠԸHVʣLʝQ ɗ T T he Pro f The Prof p roud to oud Professi o ofes traveling veli education advancing our industry 2014 Regional Forums for the Professional M a s t h e a d 4 1 4 . i n d d 1 1 8 Masthead 414.indd 118 3 / 7 / 1 4 1 0 : 1 5 A M 3/7/14 10:15 AM