DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
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8 DAYSPA | JUNE 2014 CONTENTS JUNE 2014 Volume 19, Number 6 dayspamagazine.com ON THE COVER: Floral Cascade © Laurence Monneret/Getty CONTENTS IN EVERY ISSUE EDITOR'S PAGE 16 IN THE NEWS 114 PRODUCT ESSENTIALS 120 DATE BOOK 128 BOUTIQUE PLUS 132 AD INDEX 136 AD SECTIONS BUSINESS TRACK 26 SPA PROFILE: Gregorie's Girl A spa owner relocates her popular So Cal facility, and gains a bigger fan base in the process. 38 BUILDING BLOCKS: Ideas, Tools, Tech 68 GLOBAL SPEAK: South American Flair Tips for cracking Brazil's burgeoning beauty, spa and wellness markets 88 FEATURE: Value-Sized Vendors Education, events and marketing: maximize product vendor support and see your bottom line boom. 96 PROFIT CENTER: Pricing to Perfection Are you under- or overselling your services—and at what cost to your spa? 102 MARKETING SAVVY: Picture It! Social media mavens offer their take on the brand- boosting power of Instagram. 108 LEGAL PAD: What's Behind That Smile? The battle for dominance in the teeth-whitening world 26 68 T O C . i n d d 8 TOC.indd 8 5 / 6 / 1 4 1 : 1 9 P M 5/6/14 1:19 PM