DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.
Issue link: https://dayspamagazine.epubxp.com/i/311523
I 'm a quote collector—most "word people" are. We're always looking for the perfect way to say the perfect thing, probably because we believe, deep down, that if we capture something in word form we will ultimately gain control over it. One of my favorite quotes right now is credited to author, journalist and TV writer/producer David Simon (Treme, The Wire): If profi t is your only metric, then what are you building? Notice the use of the word "only". Simon isn't saying that our profi t margin isn't a metric of our business' success. He's just pointing out that if it's the only thing by which we measure how we're doing, we are missing the bigger picture. The underlying message: it's the principles, practices and people on which we base our business—in addition to our profi t-and- loss statement—that identify its intrinsic value. Do you agree? We asked some local spa owners how they measure the success of their businesses. Here were a few of their responses: • "We win local 'Best of' awards on a regular basis." • "Our reviews on Yelp and similar websites are mostly fantastic." • " When we keep the same clients year after year, I know we're doing something right." What would your answer be? Chances are, it will give you a clue as to what you're really building with your business. The magazine world is no different. We're aware that subscription and advertising sales are a key metric of our success. However, we also know that we must continually evaluate our worth to the industry that we serve, and so we measure our success by your feedback and loyalty. DAYSPA's key goal—and the premise on which we've been built over the past 18 years—is to provide relevant, useful and entertaining content to our readers every single month. This issue is no exception, and we're especially proud of this month's editorial lineup. There's our cover story on stem cells in skin care ("Cell-ing Points", page 44), which we feel will help put to bed any misconceptions about what these products can do. We have an article explaining the best ways to maximize your relationships with your product vendors ("Means of Support", page 88). And we're wrapping up our three-part series on cellulite with an enlightening piece on how lifestyle adjustments can help eradicate the condition (page 60). We also have a healthy supply of business columns, including a frank discussion on the delicate topic of service pricing (Profi t Center, page 96) written by spa consultant and DAYSPA contributing editor, Lisa Starr; a user-friendly lesson on the social media darling known as Instagram (Marketing Savvy, page 102); and another installment of our popular new column, Global Speak (page 68), this time zeroing in on Brazil (just in time for the soccer World Cup!). Read and enjoy! We'll just be over here—building next month's issue. Linda Kossoff Executive Editor A Measure of Success EDITOR'S PAGE 16 DAYSPA | JUNE 2014 The value of your business extends beyond your profi t-and- loss statement. P.S. I'd love to hear more about what you're building with your business. Email me at lkossoff@creativeage.com! E d i t o r s P a g e . i n d d 1 6 Editors Page.indd 16 5 / 1 / 1 4 3 : 2 2 P M 5/1/14 3:22 PM