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28 DAYSPA | JUNE 2014 eco-friendly. We chose everything in the new facility based on its ecological soundness, from the carpet made of recycled materials to the environmentally friendly wall paint. We also built in comfort and ergonomic advan- tages for staff. In addition to the break room, we added upgraded equipment like the fully adjustable massage and facial beds, and treatment rooms designed to al- low the therapist to reach anything she needs while still keeping one hand on the client at all times." Another advantage is more natural light. "Our old space was a storefront with natural light only in the entry. By necessity it was close and dark," Cortright ex- plains. "Here we have natural light in more than a third of the space. It's great for the salon and retail areas, and we even have natural light in the staff break room." To appease existing clients who liked the intimate feel of the original space, Cortright found a cozy, dark corner for the new spa's addictively comfy quiet room. Both main hallways lead to curtained entrances. Once inside, guests are drawn to a center table dressed with fl owers, fruit and printed information. Over the table, a faux skylight uses small LED lights to mimic the night sky. Around the perimeter of the large room, cushy seating areas with ottomans are partially separated by sheer curtains. Each area is equipped with colored lights designed to correspond to one of the body's chakras; guests who wish to enhance a particular en- ergy center can enjoy light therapy as they relax. One of the stations offers guided meditation, complete with programming and headphones. Quiet music from a digital service is available to guests throughout the spa. Was Cortright concerned that clients might not follow her to the new space? "We did offer them signifi cant incentives to make sure they found their way to the new location," she says. "And we had good relationships with the neighbors at our old location and the new tenants of the space we vacated. They all offered to hand out cards to anyone looking for us. We made it a point to be visible at all kinds of community events, from holiday celebrations to ribbon-cutting ceremonies. The last thing we wanted to hear was 'Spa Gregorie's—oh, I thought they'd gone out of business.' "Actually, with all the marketing we've done because of the move, we've not only kept all our clients, we've gained some," Cortright continues. "We're fortunate, of course, that the new location is so close to the old one and that there's little competition in the neighborhood." STRUCTURE FOR SUCCESS Cortright's business track record shows there is more to her success than good fortune. She opened her Natural light enhances the front desk/retail area. P r o f i l e . i n d d 2 8 Profile.indd 28 5 / 1 / 1 4 3 : 2 6 P M 5/1/14 3:26 PM