Dayspa

JUN 2014

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

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34 DAYSPA | JUNE 2014 min./$160), a full-body massage coupled with a deca- dent foot treatment; Fassage (90 min./$164), a meld of facial and massage for a true spa experience; and Epicurabrasion (75 min./$175 for face only or $235 for face, neck and décolleté, discounted for a series), micro-dermabrasion combined with the Epicuren En- zyme Mask. Another innovation is "bedicures"—all of the spa's manicures and pedicures can be performed in treatment rooms while clients relax on facial beds, as well as on antigravity chairs in the manicure/pedicure suite. The experience is divinely relaxing. "And, really, I get pleasure every day from seeing how our spas help the people we serve," Cortright says. "Spa time helps restore new mothers and busy working moms and dads. And I'm especially proud of the work we've been able to do with those battling cancer." Since its inception in 1998, Spa Gregorie's has strived to improve the quality of life for people affected by cancer through Greet the Day, a nonprofi t founded in 2003 at its fl agship Newport Beach loca- tion. The program is now available at all three spas and Spa Gregorie's proudly boasts the largest roster of nationally accredited massage therapists, estheticians and nail technicians in the world, with more than 35 oncology certifi ed team members. They serve clients year-round by appointment. "Greet the Day is just one small step in helping to improve the quality of life for cancer patients during treatment and recovery. Our ultimate goal is to plant the seed for a nationwide movement for clinical certifi ca- tion in oncology massage," Cortright says. The seasoned businesswoman keeps a long-term focus on all aspects of spa ownership. "We look forward to serving the next generation of clients," Cortright refl ects. "The Rancho Santa Margarita com- munity is growing up, and we are growing with it. It needed a hipper, more 'swellegant' spa and we have made that transition. We try to look ahead 15 years to keep pace with the changing needs of the community. Our mission isn't just to make money." Linda W. Lewis is an editorial consultant and a regular contributor to DAYSPA. Treatment "hybrids" are a draw for Spa Gregorie's clients who are seeking a well-rounded experience. LITTLE LOVE LETTERS A stationery box bearing the Little Love Letter Campaign logo is prominently displayed on the center table of Spa Gregorie's quiet room. Inside are pieces of notepaper, some only large enough for a line or two, others sizable enough to accommodate a paragraph. Guests use them to leave inspiring notes for staff and other guests. "We didn't originate this program," explains Spa Gregorie's founder Angela Cortright, "but we think it's a great idea, and so do our guests." She hands me a small slip of paper and says, "Take it with you and leave it wherever you like. You can make someone's day." Actually, the idea came from the owners of organic clothing line Mindful Apparel, who were looking for ways to spread the message that "words have power." In 2012, fi nding themselves bombarded with negative words, they hit upon a solution. They printed some blank templates for their staff, and soon "little love letters" were showing up all over. What do you say in Little Love Letters and where do you leave them? The only rule is to write with sincerity, kindness and love. Anyone can download a template from the company website (littlelovelettercampaign .com) and print as many as they like. Here's the Little Love Letter I wrote and left in the local library: "If you have put one truth into circulation or vanquished one falsehood, you have done a good day's work." —Linda W. Lewis P r o f i l e . i n d d 3 4 Profile.indd 34 5 / 1 / 1 4 3 : 2 7 P M 5/1/14 3:27 PM

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