Dayspa

JUN 2014

DAYSPA is the magazine of spa management. Spa owners and spa managers turn to DAYSPA for spa management trends, spa management tips and more.

Issue link: https://dayspamagazine.epubxp.com/i/311523

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88 DAYSPA | JUNE 2014 Nurturing a healthy relationship with your product vendors is critical to your spa's success—and here's why. By Russell A. Jackson As a spa owner, you should know that your relation- ships with product vendors requires constant vigilance. If your vendors aren't committed partners in your spa's success, you need new ones, it's that simple—and vendors themselves would be the fi rst to agree. Savvy spa owners are working more closely than ever with their product providers on customized promotions and events; social media and marketing projects; and retro- chic shelf talkers, POP displays and other 2-D tools. The bottom line: bigger business for you. The key, of course, lies in having a cadre of en- thused and focused product suppliers. But making the most of the opportunities they represent isn't simply a matter of supervising while their customer service reps install their latest banner in your retail space. As in all relationships, both parties need to be invested and willing to expend some effort. Vendors have their role to play—and so do you. High tech or low, in person or on the web, in the fi eld or on your retail shelves, ven- dors have an enormous array of product and service support they'd love to offer. Their assistance is yours for the taking—provided you know how to ask for it. So what can spa owners do to improve their vendor partnerships? DAYSPA quizzed the experts to fi nd out. Arm yourself with this knowledge, ask the right ques- tions, and see your profi ts soar. MEANS OF SUPPORT ©ISTOCKPHOTO.COM M e a n s o f S u p p o r t . i n d d 8 8 Means of Support.indd 88 5 / 1 / 1 4 3 : 4 0 P M 5/1/14 3:40 PM

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