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48 DAYSPA | JULY 2014 | The Detox Discussion | skin. I explain to people that, the same way they can smell that excess red wine and garlic sweating through their pores the day after consuming them, or witness their urine change color when dehydrated, they're constantly passing waste materials through their organs. Such examples help drive home the ways in which impurities are truly released—through a number of different avenues. Figueroa: Before-and-after pictures can do wonders. At fi rst people think, 'Oh, I won't be able to eat any- thing,' and nobody wants to be told that. I don't kid them on anything; I lay the science out there, and ex- plain to guests that it's called a program because we need to be reprogrammed, and that toxins in our body will ultimately start to attack, if they haven't already. I also offer to go shopping with them, help them fi nd smoking cessation groups—whatever is appropriate for their lifestyles. Scott: I start with the allure of a smooth, contoured body. Of course, detox has several benefi ts, but many people are fi rst concerned with losing weight, or staying young- and healthy-looking. So I explain how detox supports the liver, which in turn metabolizes and aids in the letting-go of excess fat. I tell clients they can lose all the weight they want, but that until they detox, the adipose layer of skin will retain toxins and carry the appearance of cellulite. Kerpen: I practice what I preach. As spa professionals, we should live a healthy lifestyle and appear strong and energized. Lindemuth: Detox isn't as hard a sell these days—cli- ents have become better educated in recent decades. And, we demonstrate to our guests our commitment to the principles of health and cleansing via our com- prehensive wellness programs, our sustainable spa operation and our organic gardens. H ow do you communicate that detox is a lifestyle—not just a spa treatment? Kerpen: People feel great once they start detoxing, so we take the time to explain how to maintain that feeling. We send clients off with instructions to drink at least half their body weight in ounces of water— and to consume at least 20 grams of fi ber—each day, and we coach them on moderating red meat, fried or processed foods, etc. Figueroa: Toxins are in the air we breathe, the foods we eat—we can't escape them. So I recommend cli- ents do a basic detox with each change in season. I also maintain a "Dynamic Detoxes" Facebook page, where anyone involved with our program can post recipes, tips and encouragement. Lindemuth: A few days after wrap treatments, we call guests to make sure they're not covering them- selves with more chemicals such as parabens and phthalates. And when we provide measurements, we discuss maintaining inch-loss through diet, exercise and water consumption. Gast: All clients are different. Some are overwhelmed by services like colon hydrotherapy, and some want to reboot their lifestyles after detoxing. We'll get as involved as each guest wants, but we do sit down with them to come up with a long-term plan. We check on them in three months, six months and so on, to see how they're feeling—and to keep them accountable as they move toward their goals. ©ISTOCKPHOTO.COM D e t o x F e a t u r e . i n d d 4 8 Detox Feature.indd 48 6 / 3 / 1 4 1 1 : 3 2 A M 6/3/14 11:32 AM