AUG 2014

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 107 of 115

108 DAYSPA | AUGUST 2014 DATE BOOK WRAP UP continued from page 104 The International Esthetics, Cosmetics & Spa Conference (IECSC) was held in conjunction with the International Beauty Show (IBS) at the Las Vegas Convention Center on June 21-23. Featuring more than 850 show fl oor exhibitors combined, the two professionals-only shows enjoyed packed crowds representing the skincare, wellness, hair care, nail care and makeup communities. Highlights of the IECSC included spa business education on timely topics such as: how to harness successful online reviews; ways to make your spa eco-friendly; how to turn your spa into a healing center; private labeling; and much more. Classes in wellness treatment approaches, as well as technologically driven medical spa services, were offered. The serious professional also had the opportunity to participate in CIDESCO Section USA classes in technical and business practices, and/or advanced education workshops. As expected, the IBS side of the conference pulsed with high energy, with live demos of hairstyling and makeup techniques co-mingling with competitions in nail work— including extraordinary examples of nail art—and Lash Wars, a competition in the exploding arena of eyelash services. The next IECSC event will take place in Fort Lauderdale, Florida, on November 9-10. (See page 104 for more details.) IECSC/IBS 2014, Las Vegas Among the hundreds of exhibitors IECSC attendees fl ocked to see (clockwise from top right): FarmHouse Fresh; The Organic Pharmacy; FIT Bodywrap; and Éminence. Boutique Plus Malibu C: The Ultimate Miracle Hair Repair! Featuring mega-merchandising at its finest, the Miracle Hair Repair Point of Purchase Display from Malibu C is a true total wellness vegan fix featuring rich, gluten-free plant proteins and nourishing Pro Vitamin B5 for totally trashed tresses with even the most dramatic damage. The ultimate in-salon selling tool, this beautiful display offers everything your clients need for some serious at-home hair rehab! 800.622.7332 Use FreeInfo #65 Exotic Oils Body and Hair Dry Oils Exceptional oils from around the world to achieve radiant and healthy hair and skin. Brazilian Camu Camu Oil, Tahitian Monoi Oil and Moroccan Argan Oil each with their own vitamin enriched formula, will leave both your skin and hair nourished and hydrated. These weightless oils can be used as a daily moisturizer, cuticle softener, and as a fast absorbing hair smoothing treatment.

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