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110 DAYSPA | AUGUST 2014 QUESTIONS about your subscription? Write to DAYSPA ® , Attn: Subscriptions, PO Box 1073, Skokie, IL 60077-8073 or call 800.624.4196 or 847.763.9615, or email dayspa@halldata.com. PUBLICATION OFFICES: DAYSPA ® , 7628 Densmore Ave., Van Nuys, CA 91406-2042. For all non-subscription questions telephone 818.782.7328 or fax 818.782.7450. The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. No part of this publication may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without written permission from DAYSPA ® . ©2014 by Creative Age Communications, Inc. All rights reserved. DAYSPA and DAYSPA's logo are registered trademarks of Creative Age Communications, Inc. ® Please recycle this magazine. EDITORIAL ADVISORY BOARD PUBLISHER/CEO Deborah Carver • dcarver@creativeage.com VICE PRESIDENT/CFO Mindy Rosiejka • mrosiejka@creativeage.com EDITORIAL EXECUTIVE EDITOR Linda Kossoff • lkossoff@creativeage.com MANAGING EDITOR Lesley McCave • lmccave@creativeage.com FASHION/BEAUTY DIRECTOR Karie Frost • kfrost@creativeage.com SENIOR WEB EDITOR Lizzy Sherman ONLINE EDITOR Nicole Liddicote CONTRIBUTING EDITOR Lisa Starr CONTRIBUTING WRITERS Jennifer Chen, Linda W. Lewis, Angela Melero, Katie O'Reilly, Corrie Pelc, Andrea Renskoff, Lisa Starr WEB/MARKETING MARKETING COORDINATOR Andrew B. Smith WEB ART/UX DIRECTOR Ryan Boydstun EMAIL MANAGER Chrisi Talyn Saje ADVERTISING ACCOUNT EXECUTIVES Jerry Lovell, Nazli Ozen Santana, Danielle Timsit CIRCULATION CIRCULATION DIRECTOR Barbara Shepherd SENIOR CIRCULATION MANAGER Carlos Benskin CIRCULATION MANAGER Stephen Verba ART CREATIVE DIRECTOR Dawn Cobalt ART DIRECTOR Cristen Wilson • cwilson@creativeage.com PHOTOGRAPHER/PHOTO EDITOR Armando Sanchez PREPRESS MANAGER Cam Campanaro DESKTOP SPECIALIST Sophia Freeman PRODUCTION PRODUCTION DIRECTOR Garnet Blair PRODUCTION MANAGER Madlen Martinez PRODUCTION ASSISTANTS Claudia Marquez, Flora Robinson ADMINISTRATION ACCOUNTING MANAGER Lourdes R. Nuno ACCOUNTS RECEIVABLE MANAGER Viktoriya Milshteyn ACCOUNTING ASSISTANTS Susie Chavez Natasha Macenikova SHOW MANAGER April Menendez SPECIAL PROJECTS MANAGER Denise Maiman ADMINISTRATIVE ASSISTANT Dario ASSOCIATE PUBLISHER/ADVERTISING DIRECTOR Diane Jones • djones@creativeage.com EDITORIAL DIRECTOR Stephanie Lavery • slavery@creativeage.com Michael L. Antoline, J.D., attorney Champaign, IL Felicia Brown, LMBT, owner Spalutions! Greensboro, NC Stacy Cox, owner Pampered People Beauty Boutique & Spa, Los Angeles Tamara Friedman, owner Tamara Spa, Farmington Hills, MI Scott Kerschbaumer & Eva Sztupka-Kerschbaumer, co-owners ESSpa Kozmetika Organic Skincare, Pittsburgh Leah Komaiko, marketing consultant Sherman Oaks, CA Rianna Riego, principal, Global SpaVantage Bermuda Dunes, CA Lisa Starr, senior consultant, Wynne Business Saratoga, CA Alexis Ufl and, principal Lexi Design, New York City Tracy Whynot, LaC, wellness therapist Place360 Health + Spa, Del Mar, CA Surgical Aesthetics probeauty.org | 800.468.2274 The Professional Beauty Association (PBA) develops and offers progressive, relevant and quality education for our members. Our live and online education and resources meet the needs of today's busy professional and cover a range of topics. Along with our Education program, PBA provides our members with Government Advocacy, Signature Events, Charitable Outreach, Research and Business Resources. Visit probeauty.org for more information. The Professional Beauty Association (PBA) knows the importance of advancing education for beauty industry professionals. As a salon/spa professional, your time is valuable and the idea of attending classes and fitting courses into a busy schedule may seem daunting. However, it's essential to stay up-to-date on the latest trends, styles, and regulations to further your career and grow as a successful industry member. probeauty.org/eduonline PBA is pleased to offer online education for the active professional. Whether you're looking to stay up-to-date on current trends and regulations, or you simply need a quick and easy answer to a question, PBA has something to offer. PBA's live webinars feature interactive, thought-provoking sessions that keep attendees engaged and informed. Webinars also give attendees the opportunity to learn from the industry's leading talent and cutting-edge professionals. PBA presents a brand new live webinar for salon/ spa professionals and owners. This thought- provoking session will focus on defining professional conversations between stylists and clients. As a professional, do you find yourself wondering whether a conversation is appropriate, considering the atmosphere you're in? What is the importance of engaging topics and how will they benefit your business? These questions - and more - will be answered during this interactive 45-minute web event. Monday, October 6, 2014 1:00pm- 1:45pm EDT Tamra Fiedler Segert Join PBA and Tamra Fiedler Segert, Eufora Global Educator, as the importance of professional conversation is discussed. Webinar attendess will have a chance to ask questions, share strategies, and redefine their perceptions while interacting with webinar organizers. Register today! education T he P The P k nows t now b eauty eau f PBA Online Education: One-Stop Learning 8SFʝʛʖQɒ:ɰʍʖQʋɠ Building Your Business... One Conversation at a Time 'D 7ʖ ( XFDWʝɠ PBA Membership Advances Ou r Industry. Join Today! advancing our industry