Dayspa

MAY 2015

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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98 DAYSPA | MAY 2015 IN THE NEWS Macy's Inc. has purchased beauty and spa chain Bluemercury, a Washington, D.C.-based makeup, skincare and spa business. The company operates 60 stores in 18 states and has also built a burgeoning ecommerce platform. Although Macy's beauty counters currently sell a range of makeup and skincare products, the department store hopes to reach a new channel of middle-income consumers in acquiring the Bluemercury brand, whose items retail at a higher price point. "Our plan is to operate and significantly expand Bluemercury stores as a standalone business with an enhanced omnichannel component for a seamless customer experience across stores, online and mobile," said Terry J. Lundgren, Macy's chairman and chief executive officer. Despite its solidified retail plans, the department store has yet to decide if it will offer any of the facials, massages and waxing services currently found on the menus of Bluemercury stand-alone storefronts. Bluemercury was co-founded by Marla and Barry Beck in 1999—the couple operates skincare company and manufacturer M-61 Laboratories. Macy's, which also owns the Bloom- ingdale's chain, operates 825 stores and 13 outlet locations in more than 45 states and reported fiscal sales of $27.9 billion in 2013. DEPARTMENT STORE DEAL On March 2, more than 200 skincare professionals and media members were invited to hear a talk by Jane Wurwand, founder and chief visionary of Dermalogica and the founder of FITE (Financial Independence Through Entrepreneurship), an organization that has helped more than 50,000 women start their own businesses. The event, held at The International Dermal Institute and Dermalogica headquarters in Carson, California, was timed to coincide with International Women's Day later that week. The title of Wurwand's speech was "Big Yourself Up" (meaning toot your own horn), and the overarching theme concerned the importance of writing the scripts for our own lives. Wurwand spoke about how we should never be discouraged from doing what we want to do, and if we still need to figure out what that is, we need to create space, mentally and physically, by switching off our electronic devices. "Look up, not down [at your phone]!" she implored. The charismatic entrepreneur also cited "compassionate empathy" as the core emotion of successful individuals in the spa industry, and encouraged her audience to find every excuse to connect with clients and each other. Here are some key takeaways from the highly inspirational talk: "Speak your truth, even if your voice is shaking." "Be a disruptor." "Don't shrink yourself for someone else's comfort." "Operate from passion, not from fear." "Don't allow anyone to trivialize what you do." "Ask yourself, 'What more could I be doing? '" "Never underestimate yourself." For more information and to watch Wurwand's speech on YouTube, visit dermalinstitute.com. "Big Yourself Up!" JANE WURWAND Wurwand Says to Women: PHOTO COURTESY AMY DODDS (LEFT); © GETTY IMAGES (RIGHT) Royal Silhouette Total Serum •Leave on Enzyme Serum •Stimulates Cell Regeneration w/ Roe Enzyme Extract •Tightens Fibroblastins & Refines Pores w/ L-Carnitine •Helps Inflammation w/ Beta Glucan & Copper R • Lea • S ti m w / • Ti gh Re f • Hel w / For more information call (800) 951-7005 www.halecosmeceuticals.com C H dayspamagazine.com/freeinfo • Use FreeInfo #56

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