Dayspa

MAY 2015

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Michael L. Antoline, J.D., attorney Champaign, IL Felicia Brown, LMBT, owner Spalutions! Greensboro, NC Stacy Cox, owner Pampered People Beauty Boutique & Spa, Los Angeles Tamara Friedman, owner Tamara Spa, Farmington Hills, MI Scott Kerschbaumer & Eva Sztupka-Kerschbaumer, co-owners ESSpa Kozmetika Organic Skincare, Pittsburgh Leah Komaiko, marketing consultant Sherman Oaks, CA Rianna Riego, principal, Global SpaVantage Bermuda Dunes, CA Lisa Starr, senior consultant, Wynne Business Saratoga, CA Alexis Ufl and, principal Lexi Design, New York City Tracy Whynot, LaC, wellness therapist Place360 Health + Spa, Del Mar, CA 112 DAYSPA | MAY 2015 QUESTIONS about your subscription? Write to DAYSPA ® , Attn: Subscriptions, PO Box 1073, Skokie, IL 60077-8073 or call 800.624.4196 or 847.763.9615, or email dayspa@halldata.com. PUBLICATION OFFICES: DAYSPA ® , 7628 Densmore Ave., Van Nuys, CA 91406-2042. For all non-subscription questions telephone 818.782.7328 or fax 818.782.7450. The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. No part of this publication may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without written permission from DAYSPA ® . ©2015 by Creative Age Communications, Inc. All rights reserved. DAYSPA and DAYSPA's logo are registered trademarks of Creative Age Communications, Inc. ® Please recycle this magazine. EDITORIAL ADVISORY BOARD PUBLISHER/CEO Deborah Carver • dcarver@creativeage.com VICE PRESIDENT/CFO Mindy Rosiejka • mrosiejka@creativeage.com EDITORIAL EXECUTIVE EDITOR Linda Kossoff • lkossoff@creativeage.com MANAGING EDITOR Lesley McCave • lmccave@creativeage.com ASSOCIATE EDITOR Rachel Kossman • rkossman@creativeage.com FASHION/BEAUTY DIRECTOR Karie Frost • kfrost@creativeage.com SENIOR WEB EDITOR Lizzy Sherman ONLINE EDITOR Nicole Liddicote CONTRIBUTING EDITOR Lisa Starr CONTRIBUTING WRITERS Michael L. Antoline, Pamela Brill, Heather Larson, Tracy Morin, Katie O'Reilly, Andrea Renskoff WEB/MARKETING VICE PRESIDENT, DIGITAL MARKETING AND SALES Jeff Black CREATIVE DIRECTOR-WEB Ryan Boydstun WEB DEVELOPER Mantas Andri ADVERTISING ACCOUNT EXECUTIVES Jerry Lovell, Nazli Ozen Santana, Danielle Timsit CIRCULATION CIRCULATION DIRECTOR Barbara Shepherd INTRANET MARKETING SPECIALIST Stephen Verba AUDIENCE MARKETING MANAGER Jamie Andrew ART CREATIVE DIRECTOR Dawn Cobalt ART DIRECTOR Cristen Wilson • cwilson@creativeage.com PHOTOGRAPHER/PHOTO EDITOR Armando Sanchez PREPRESS MANAGER Sophia Freeman PRODUCTION PRODUCTION DIRECTOR Garnet Blair PRODUCTION MANAGER Madlen Martinez PRODUCTION ASSISTANTS Claudia Marquez Flora Robinson ADMINISTRATION ACCOUNTING MANAGER Lourdes R. Nuno ACCOUNTS RECEIVABLE MANAGER Viktoriya Milshteyn ACCOUNTING ASSISTANTS Susie Chavez Michelle Ruedy SHOW MANAGER April Menendez SPECIAL PROJECTS MANAGER Denise Maiman ADMINISTRATIVE ASSISTANT Dario ASSOCIATE PUBLISHER/ADVERTISING DIRECTOR Diane Jones • djones@creativeage.com EDITORIAL DIRECTOR Stephanie Lavery • slavery@creativeage.com Surgical Aesthetics The I Am A Professional. I Am Licensed.® movement was created by The Professional Beauty Association (PBA) in order to bring nationwide awareness to the issue of deregulation and the importance of maintaining the integrity of the licensed beauty industry. Since the start, PBA has shared interviews from individuals across the country who truly value their profession and careers. They've given a voice to the industry through the "I Am" campaign and have reached thousands of their industry peers, current and potential clients and help spread the word to the public- those who would be affected the most by the threat of deregulation. "I Am" Industry Advocate and licensed stylist from Massachusetts, Sharon Clohesy, has truly been working tirelessly to help make a difference in the beauty industry. Clohsey stated, "It has been a pleasure working with PBA. It's great to know, and truly appreciated to have them representing the industry. The information and support that I have received from PBA has made me proud to be a member, and proud to know as a professional in a big industry, we can still have a voice." WHY IS IT IMPORTANT TO BE LICENSED AS A PROFESSIONAL? It is important to become a licensed professional to maintain a level of standards. Obtaining a professional license is an accomplishment that is earned and represents a level of skills and training that has been completed. HOW WOULD THE INDUSTRY CHANGE IF DEREGULATION TOOK LICENSES AWAY? It would be unsafe and be a disservice to the public. There would be no credibility or accountability and the industry would not be respected as it should. It is important to maintain licensure, professionalism, and standards of practice. Visit probeauty.org/iam for information on the I Am a Professional. I Am Licensed.® movement and find out how you can start protecting your license and your industry today. The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. Visit probeauty.org or call 800.468.2274 (480.281.0424) for more information.

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