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dayspamagazine.com | MAY 2015 63 Body Wrap & Wellness, a spa with two locations in Columbus, Ohio, typi- cally creates detox plans with a three- pronged approach: lymphatic drainage through body wraps, sweating from infrared, and stimulation of different areas of the body with massage. "Our role is to support, share information and offer the best combination of ser- vices we can, not to prescribe or make false claims," explains owner/operator Jen Van Parys. "We lead clients to what we believe will help them—but no one can sell them on exactly how they will feel following a treatment." Another spa-and-detox hybrid, Cleansing Concepts, has grown to three locations in Greater New York, such is the consumer demand for its detoxifying services and programs. The facility provides infrared sauna, colon hydrotherapy and the FIT Bodywrap. Calcium bentonite clay products (in- culding a body scrub and deodorant) developed by owner Vanessa Galati are retailed for internal and external detox; juice cleanses are made to order through a private-label company, and nutritional counseling is also offered. Many of Galati's clients seek colon hydrotherapy for weight loss or diges- tive issues—but they quickly become introduced to the spa's other programs thanks to incentives, such as a compli- mentary service when the client pur- chases a different package. The spa owner executes what Eriksen-Stanley and Sarfati emphasize: customizing treatments to individuals, based on their lifestyles, needs and desired outcomes. This is also crucial when determining if a client should even undertake any form of detox (contra- indications exist for pregnant women, people undergoing chemotherapy and others). "Knowing an individual client's ailments and concerns, and what each service addresses, helps us create a program that's optimal for her," says Galati. "We always get to know the guest—not just by fi lling out forms, but by talking to her." Tracy Morin is a freelance writer and editor based in Oxford, Mississippi. dayspamagazine.com/freeinfo • Use FreeInfo #31