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82 DAYSPA | MAY 2015 spa's Mile High Massage (60, 90 or 120 min./$65, $95 or $125), a treatment dubbed to honor Denver's nick- name: the "Mile High City". The deep-tissue massage is actually anything but controversial. Before the ser- vice, clients are given the choice of three topical lo- tions, one of which contains cannabis oil. (There's no extra charge to clients who take that option.) "It's a pain cream much like certain over-the-counter topis- calanalgesics," says Rich. "Nobody gets high—not the client and defi nitely not the therapist." The cannabis-infused lotion serves as an anti-infl am- matory. A thin layer is applied and given time to absorb. Because the lotion doesn't thoroughly penetrate, Rich says, it doesn't substitute for the massage cream used throughout the treatment. Rich buys the lotion containing cannabis oil through Apothecanna, a dispensary in Colorado. He pays a 30% tax, which makes the purchase legal and satisfi es the state's marijuana laws. The oil contains low amounts of THC (tetrahydrocannabinol, a chemical compound in cannabis) and CBD (cannabidiol, one of 85 active can- nabinoids found in the plant, and accounting for 40% of its extract). It can only be distributed through licensed MARKETING SAVVY PHOTO COURTESY PRIMAL WELLNESS COMPANY DAY SPA & STUDIO dayspamagazine.com/freeinfo • Use FreeInfo #41 ON THE HORIZON It seems that more news becomes available on the cannabis and beauty/wellness front every week. Tauriga Sciences, Inc. (taurigastore.com), a life sciences company with interest in the natural wellness sector, is launching topical medicinal cannabis creams called TopiCanna: one aimed at musculoskeletal pain and another targeting dermatological conditions. Global brand Marley Natural (marleynatural.com) will offer creams and lotions in addition to its "get high" products. Hemp Health (hemphealth.com), manufacturer of hemp seed-based products, provides pure CBD items in oil, spray and capsule form, which some believe might eventually become as mainstream as fi sh oil supplements. Primal Wellness Company Day Spa & Studio