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84 DAYSPA | MAY 2015 MARKETING SAVVY recreational and medical centers in Colorado. THC is said to relieve pain, nausea, depression and other physical ail- ments. CBD also has medical effects but doesn't make people feel "stoned." At Primal Wellness Company Day Spa & Studio, all treatments—massages, facials, scrubs, manicures and pedicures—include an optional complimentary cannabis infusion. "When a client chooses the infusion, we add Col- orado-grown and -manufactured, whole-plant cannabis oil to our base lotions," explains Danielli Martel, owner and CEO. "This oil is manufactured in a licensed and certifi ed facility and then delivered to a dispensary for us." The base lotions and oils at Primal Wellness are made from industrial hemp and can be used on anyone. But when the cannabis oil is added, the adult age client gets the full spectrum of cannabinoids, which results in deeper healing effects on the body, Martel says. Although Martel did her due diligence in complying with Colorado's marijuana laws, she has also experienced chal- lenges. "Initially, the people at Groupon refused to work with us," she says. "They had understandable concerns about federal issues and other possible repercussions. For- tunately, they were open to communication. Now we're the fi rst cannabis-related business to offer a Groupon deal." To make sure guests are well informed about the ingredient, LoDo Massage provides laminated cards explaining the benefi ts of the cannabis-infused lotion. Primal Wellness also supplies literature, posts informa- tion about the treatments on its website and hosts free monthly educational seminars. "The best way for other spa owners to prepare for this trend is to fi nd out all they can about the benefi ts of can- nabis and share that knowledge with others," says Mar- tel. "The opportunity to bring the plant into spas or other realms of healing will be impossible unless people vote for the legalization of recreational cannabis," he adds. As of this printing, Colorado appears to house the only LoDo Massage & Private Yoga Studio PHOTO COURTESY LODO MASSAGE & PRIVATE YOGA STUDIO dayspamagazine.com/freeinfo • Use FreeInfo #43