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96 DAYSPA | MAY 2015 IN THE NEWS © GETTY IMAGES It's common knowledge that women constitute the majority of spa-goers, but you might be surprised to learn that only 18% of females want to share spa time or a treatment with their partner. That's according to the results of a questionnaire from The Good Spa Guide, a U.K.-based spa-finder website. The survey, completed by 530 respondents, revealed that 41% of men prefer couples' treatments to individual therapies. And although more than 80% of women like to book solo treatments, nearly 60% of males prefer to visit the spa with a loved one. Age is also a factor in whether spa- goers opt for solitary or group visits. Those over 40 are more likely to bring a friend or go solo for a treatment, while the under-40 set are more inclined to book a couples' service. Other takeaways from the survey: • 93% of spa-goers believe it's the quality of the facilities that make for a "perfect spa day" • The No. 1 response (89%) to "What ruins a spa day?" was poor customer service; the second answer, at 88%, was a noisy or disruptive environment • 82% of respondents reported booking spa appointments for "down time and to unwind" while 11% opt for treatments "to look good" • 92% of spa-goers want water facilities (pools, hydrotheraphy areas, showers) at their chosen facility The Professional Beauty Association (PBA) has joined the Beauty Industry Working Group (BIWG), an organization that works to impact the development of standards and recommendations for the professional beauty industry, specifically standards relating to licensing, education, testing, health and public safety. The organization recently released "The Value of Cosmetology Licensing to America 's Health, Safety and Economy," a report measuring the importance of cosmetology licensing in the professional beauty industry. The report summarizes the economic contributions of the professional beauty industry, which supports two million direct and indirect jobs, generates more than $85.8 billion in sales, pays nearly $31.6 billion in wages and contributes nearly $3.8 billion in income taxes. "PBA is constantly advocating for licensing and the BIWG reinforces these efforts. Cosmetology licensing plays an integral role in the economy and provides the necessary safety and sanitation to all beauty professionals and their clients," says Myra Irizarry Reddy, the PBA's director of government affairs and industry relations. "We hope that this group and the resources associated with it will help legislators and beauty professionals alike see the importance of licensing and unite to fight deregulation," she adds. Other members of the BIWG include the American Association of Cosmetology Schools (AACS), the International SalonSpa Business Network (ISBN) and the National- Interstate Council of State Boards of Cosmetology (NIC). For more information and to read the report, visit probeauty.org/BIWG. Cherishing Solo Time Supporting Standards Use FreeInfo #54 Permanent Makeup Industry leader since 1995 in Supplies and Education TRAINING FOR • Permanent Makeup • Tattoo Removal • Lash-Extensions • Eyelash Perm & Tint Our courses require no loss of time from your work and we will certify you. These services will bring additional customers into your salon and make you money. Average fee for a permanent makeup procedure or an eyelash extension service is $300.00. before after Please check out our Website www.EZPermanentMakeup.com for more complete details. or call 509.990.0925 We have the best prices in the industry on supplies for permanent makeup, lash-extensions, eyelash perms, lash & brow tint, tattoo removal. You have Questions? We have Answers! We provide FREE information on the above courses that we provide. Both before and after you have taken a course.