MAY 2015

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 99 of 120 | MAY 2015 97 The Éminence Kids Initiative, launched at the start of last year, is aimed at benefitting sick children and their families. The program's inaugural event took place in Budapest, Hungary, where Boldijarre Koronczay, president of organic skincare brand Éminence received treatment for leukemia as a young child. In January 2014, the company donated two mobile IV chemotherapy machines to the Semmelweis Medical University's Túzoltó Street Children's Clinic No. II in Budapest. The machines enable children to play and interact with their family and friends while receiving treatment. As part of the program, the children's clinic also began receiving weekly deliveries of locally sourced organic produce. In early 2015, these "Organic Days" were launched in North America, starting with the Ronald McDonald House in Vancouver, British Columbia. At the "home-away-from-home", built for families with children undergoing treatment at local hospitals, 30 Éminence staff prepared and cooked soup made from organic, non-GMO and locally sourced ingredients. "As someone who experienced a childhood illness, I know first-hand how living an organic lifestyle can contribute positively to a person's health," says Koronczay. "Natural and organic diets and remedies can have an incredible impact on our immune systems. While providing children with nutritious foods through Éminence Kids, we're also teaching them at a young age how to take control of their own health for the rest of their lives." As part of the Kids Initiative, a portion of proceeds from every Éminence product sold will be donated to help terminally ill children and support their families. Ch f t he Use FreeInfo #55 Dressed-up Diplomas CIDESCO—the Comité International d'Esthétique et de Cosmétologie—has added several diplomas to its educational offerings. The beauty and spa therapy organization's three new programs are the Spa Therapy Diploma, the Post Graduate Beauty & Spa Management Diploma and the Media Make-up Diploma. The Spa Therapy Diploma affords candidates the opportunity to obtain education in "spa therapy" without the prerequisite of a qualification in Beauty Therapy. "CIDESCO recognized the need for a 'stand-alone' qualification, which is now available to anyone who would like to pursue a career in the spa industry," says CIDESCO's president Anna-Cari Gund. The Post Graduate Beauty & Spa Management Diploma was developed to "give graduates a competitive edge"; the course focuses on the activities required to manage an organization or business, such as human resources planning and customer service. The diploma is available to holders of the CIDESCO Diploma in Beauty Therapy and/or Spa Therapy and was designed to equip students with management skills. Lastly, the Media Make-up Diploma was created for candidates with a passion for creative makeup who are seeking employment in media, theater, TV and fashion. For more information, go to Ch d PHOTOS COURTESY ÉMINENCE

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