JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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16 DAYSPA | JANUARY 2016 TREND WATCH TREND WATCH © GETTY IMAGES The Seaweed Body Scrub (60 min./$130) at the Little River Inn ( in the small Northern California community of Mendocino has remained popular ever since the coastal day spa's debut four years ago. Inspired by the proximity of the Pacific Ocean—it's right across the street—the treatment features a full-body exfoliation with sea salts, essential oils and micronized algae, followed by a hydrating cream application and a full-body massage. The inclusion of the massage is often what spurs clients to spring for the treatment, says spa manager Laurie Hill, though she adds that seaweed is also a major draw. "People are tired and they want to get that detox," explains Hill. "Seaweed, which is rich in vitamins, is quite detoxifying, not to mention moisturizing. Once you mention the key words 'detoxifying scrub' and 'massage,' the service markets itself." Clients are often coaxed to tack on the spa's Luminous C & Sea facial (60 min./$130), which merges vitamin C with seaweed extracts to brighten dull, damaged skin and reduce the appearance of fine lines and wrinkles. Known for enticing snowbirds each winter, the spa at The Ritz-Carlton Naples ( in Naples, Florida, rolled out its Organic Detoxifying Seaweed Bath (20 min./$70 or 50 min./$125) a few years ago. For those who opt for the longer version of the treatment, the 20-minute soak in a warm bath of Voya hand-harvested seaweed (which includes a simultaneous scalp massage) is followed by a 30-minute, full-body massage using seaweed-based lotion. "Seaweed ties in with the geography of our resort so it's something people expect when they visit," says assistant spa director Grant Lessard. "Plus, the alginate that comes out of the seaweed is very moisturizing and releases a ton of minerals that are absorbed by the skin. The treatment is especially suited to clients with eczema or psoriasis. Like the plant version of collagen, it helps to ease dry and flaky skin." Post-treatment, each guest can take home the bath's remaining, unused seaweed (enough for three soaks) or purchase more in the boutique. Last April, when it came time for Jennifer Linder, spa director at Halele'a Spa at The St. Regis Princeville (stregisprinceville .com) on Kauai, Hawaii, to rewrite the spa's service menu, she felt drawn to seaweed. Her instincts were solid. Today, the Ocean Express Facial (30 min./$115)—which features the vegan, organic seaweed line OSEA, plus a cleansing gel made in-house from hand-harvested seaweed soaked for a half- hour in hot water—is a popular add-on to any of the spa's 60-minute massages. "This facial allows the guest who is on a budget or has limited time to enjoy that luxury," says Linder. The client receives a cleansing and exfoliation, application of a red algae mask and moisturizer tailored to their skin type. "Seaweed is known to help slow the aging process because it absorbs so many minerals in the sea that can then be passed into our skin," the spa director explains. "It also helps to soften and hydrate dry winter skin." All of the treatment products are also retailed in the spa boutique to encourage at-home care. When it comes to nourishing seaweed treatments, it's always high tide. By Kristine Hansen Delights From the Depths

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