JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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24 DAYSPA | JANUARY 2016 This Valentine's Day, market that lovin' feelin' to your clients like a real Casanova. By Katie O'Reilly When it comes to capitalizing on the most romantic day of the year—and the second most lucrative period of the spa calendar— You Gotta Have Heart. Well, that, plus a little creativity. And sleepy Jan- uary is prime time to plan ahead. As Summer Smith, general manager of Milk + Honey spas, with fi ve locations in Texas, points out, there's always a distinct energy surrounding a holiday, and with that energy come end- less opportunities to boost your bottom line. "Valentine's is a big gift day," Smith says. "It's the perfect time of year to expand your client base and make the right impression on new guests." To fi nd out how to best court clients and turn them into loyal spa lovers, we sought menu and marketing secrets from pros at romanti- cally inclined spas across the country. Read on for tested, memorable ways to draw back your Cupid's bow, and really woo your guests. ADDICTED TO ADDI C TED T O Love © GETTY IMAGES

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