JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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26 DAYSPA | JANUARY 2016 MOOD-ENHANCING MENUS First, we asked our experts: What's your most popu- lar Valentine's Day offering? At Tuscan Sun Spa & Salon, with two locations in West Virginia, the answer changes every year—and clients eagerly await the an- nual unveiling of new V-Day specials. Last year's hit was All You Need is Love (2.5 hrs./$175 per person), which included a massage, facial and Berries & Bubbly Pedicure, featuring a festive sugar scrub crafted from organic vodka and raspberry extract. Tuscan Sun's clients take the holiday of love seriously. "A couple of years ago the area was hit with over a foot of snow on February 14," says owner Cheri Satterfi eld. "But we had couples' specials booked all day! I was out in my suburban, picking up snowbound massage thera- pists. Believe it or not, we only had one client cancel!" Because Scottsdale, Arizona's Spa Lamar is a veri- table magnet for couples, owner Heidi Lamar recently updated her menu to expand the spa's romance- friendly offerings, with new experiences lasting 55 to 85 minutes. These include an eight-handed Swedish massage called Tandem Tango ($450-$650); a tradi- tional Thai (clothed) massage dubbed Thai for Two ($250-$360); and Hot Tango ($270-$400), a hot stone ritual. Says Lamar, "For clients who've tried every type of spa treatment, we aim to provide something new." Also in the spirit of off-the-beaten-path Valentine's Day options, Milk + Honey offers couples the Back Rub 101 (2 hrs./$325), which starts with a 30-minute tutorial during which clients learn how to give each other professional-quality back and neck mas- sages, followed by an hour-long, full-body service performed by spa therapists. Management at the Napa Valley, California's Au- berge du Soleil resort has devised one crafty menu to capitalize on its naturally swoon-worthy ambiance. For $2,500, guests can enjoy the Ultimate After-Hours In- dulgence. From 8-11 p.m., takers have exclusive use of the on-site spa's three out- door pools and Turkish ham- mam steam rooms. They can also expect sparkling wine, homemade treats, candlelight soaks in chamomile-in- fused baths and yes, side-by-side aromatic massages. Plus, both clients take home signature spa robes to remember their time together. A COME-HITHER APPROACH These days, smart spa pros are marketing their couples' services to all kinds of duos, such as same-sex couples, mother-daughter pairs and girlfriends seeking quality relaxation together. At Auberge du Soleil, rose petals, candles and decadent snacks set the tone. PHOTOS COURTESY PENINSULA SPA (TOP); AUBERGE DU SOLEIL (BOTTOM) The Peninsula Spa's private suite includes a steam shower and double whirlpool bath.

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