JAN 2016

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 37 of 107

36 DAYSPA | JANUARY 2016 SPA HOPPING BUILDING ON AN IDEA Today, Stanford Inn's Mendocino Center for Living Well encompasses a wellness eco-vibe, from the art studio to the acupuncture room; from spiritual counseling sessions to whole-foods cooking classes; from the Big River Nurseries' organic gardens to the dog-friendly lobby with its assortment of vegan cookbooks, rotat- ing exhibitions by local artists and water-bottle-refi ll stations—and even the electric vehicle charging sta- tions in front of the building. "We had the goal of creating meaningful experiences for guests and staff," says Jeff, a former anthropologist with training as an economist, who is also an ordained minister. "And I like building, growing and planning." "We constantly reinvest in our mission and rein- vent ourselves to keep the overall vision alive," adds Joan, whose background is in both social work and student counseling. The Center's wellness offerings started humbly with a vegetarian restaurant, canoe and bicycle rent- als, and a few yoga classes around the pool. "Then an excellent massage therapist approached us about performing in-room treatments, and we made an arrangement with her," relates Joan. As the years went by, more independent practitio- ners partnered with the Stanfords. Additional yoga and tai chi, whole-foods cooking classes, acupuncture and acupressure, Chinese medicine and nature tours were added to the growing list of services and work- shops offered throughout the facility and grounds. Guests and locals came to try qigong, breath work and meditation; they participated in mushroom and sea- weed forages and canoe tours; they learned organic gardening techniques and how to create "mini farms" on small plots of land. The set-up was a win-win: Individual practitioners MENDOCINO CENTER FOR LIVING WELL Website: Founded: 2012 Facility: Day spa with 3 massage treatment rooms; 2-room acupuncture clinic plus Chinese pharmacy; restaurant; yoga studio; meeting room/classroom; organic nursery; bicycle and canoe rental center Wellness center staff: 20 (including 2 owners; 6 yoga practitioners; 8 massage therapists and estheticians; gardeners; cooking teacher; program director; and independent workshop leaders) Popular treatments and services: Deep-tissue massage (90 min./$120); basic massage (90 min./$95); yoga (drop-in, $15); cooking classes ($45 group; $75 private); canoe tours ($65) A bucolic setting and classes in everything from art to yoga are major draws. Inset: Owners Jeff and Joan Stanford.

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